Most common colors at SS27 menswear: black (39.7%), white (30.8%) and elemental gray (12.6%). Biggest risers: white (26.8% → 30.8%), scarlet (3.1% → 4.4%) and ecru (2.8% → 4.1%).
Also in Menswear: key items, themes, patterns, fabrics
Updated October 7, 2026
Top 10 of 60 colors
Ranked by share of looks.
Black 39.7%
19-0303 TCX −5.2 pts
White 30.8%
11-0601 TCX +4.0 pts
Elemental Gray 12.6%
18-4005 TCX −1.6 pts
Midnight Blue 9.7%
19-3851 TCX +0.6 pts
Chocolate 9.2%
19-1214 TCX −4.0 pts
Sand 6.5%
12-0908 TCX −2.2 pts
Almond 6.4%
13-1011 TCX −1.8 pts
Charcoal 5.7%
19-0205 TCX −3.8 pts
Camel 5.6%
13-0613 TCX +0.4 pts
Nordic Blue 4.9%
17-4023 TCX −1.0 pts
Rank, share of looks and change for the other 50 colors
This preview shows the numbers for the top ten. Each trend below has its own page.
Wine
Mauve
Scarlet
Dusty Rose
Rose
Coffee
Blush
Coral
Brick Red
Terra Cotta
Orange
Taupe
Pumpkin
Rust
Caramel
Mocha
Apricot
Ecru
Bronze
Champagne
Olive
Mustard
Butter Yellow
Lemon
Citrine
Moss
Uniform Green
Botanical Green
Mint
Pine Green
Turquoise
Teal
Sky
Baby Blue
Powder Blue
Pastel Blue
Indigo
Navy
Royal Blue
Deep Purple
Lavender
Plum
Fuchsia
Berry
Burgundy
Sage
Seafoam
Mineral Grey
Silver
Smoke
Colors in the press
47 of the articles we read on SS27 menswear discuss its colors. Named most: black (17 articles), white (15 articles) and ecru (10 articles). Each trend page sets the reports next to its numbers.
Summaries are written by T-Fashion. Read each article at the source.
Man About Town · Sep 22, 2026 · Season review
The Very Best Menswear At London Fashion Week- Deep Purple: Burberry used deep purple among its reworked trench coat colors.
- Black: Burberry paired black trench coats with shorts.
- Terra Cotta: Labrum London used terracotta for passport graphics applied to coats, shirts, jackets, and trousers.
Numéro Netherlands · Season review
MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3- Olive: Qasimi used olive within its earthy collection palette.
- Sand: Qasimi and Saul Nash included sand tones; Brett Johnson and Tod's used them in relaxed wardrobes.
- Powder Blue: Saul Nash used powder blue alongside cream, sand, darker blues, and burgundy.
Numéro Netherlands · Season review
PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3- White: Givenchy included white shirting among its foundational menswear pieces.
- Sand: Dries Van Noten used sand tones beside blush, faded peach and watery blue.
- Midnight Blue: Dries Van Noten moved toward deep midnight tones within its hazy summer palette.
Dazed · Jun 30, 2026 · Season review
Men are so back! The boys made their mark on the SS27 catwalksDazed · Jun 27, 2026 · Show review
Comme des Garçons SS27 dreams of colour without conflictMan About Town · Jun 23, 2026 · Season review
The Good And Great That Brought The Heat At Milan Fashion Week SS27
Rising and fading
Change in share of looks against SS26.
All 60 colors, ranked
This preview shows the top three of each list.
SS27 menswear colors in full
| On this page | In T-Fashion |
|---|---|
| Share of looks per color | Every look behind each color, by designer and city |
| Rising and fading, top 3 | All 60 colors, with every sort |
| Closest Pantone code | The full tone palette of each color |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- What are the Spring 2027 color trends at the menswear shows?
- By share of looks: black (39.7%), white (30.8%), elemental gray (12.6%), midnight blue (9.7%), chocolate (9.2%), sand (6.5%), almond (6.4%), charcoal (5.7%), camel (5.6%), nordic blue (4.9%).
- Which colors are rising for spring 2027?
- white (26.8% → 30.8%), scarlet (3.1% → 4.4%), butter yellow (0.8% → 2.1%).
- Which colors are fading?
- black (44.9% → 39.7%), taupe (8.6% → 3.8%), smoke (8.4% → 3.9%).