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Colors, SS27 menswear

Scarlet appeared in 4.4% of looks at the SS27 menswear shows, up from 3.1% in SS26. 89 designers showed it across 227 looks.

Share of looks
4.4%
Change vs SS26
+1.3 pts
3.1% → 4.4%
Looks
227
of 5,169
Designers
89
of 177

Number 13 of 60colors by share of looks. Also measured in Paris (5.8%), New York (8.1%). Other seasons: FW26, SS26.

Updated October 7, 2026

Celine, SS27 menswear, Scarlet, look 2

19-1760 TCX, #BC2C3D

Institution By Galib Gassanoff, SS27 menswear, Scarlet, look 20

Looks

11 of 227 looks, across designers.

  • Palomo Spain, look 20
  • Saul Nash, look 11
  • Tibi, look 26
  • Ami Paris, look 33
  • Our Legacy, look 11
  • Acne Studios, look 12
  • Valentino, look 23
  • Miu Miu, look 43

+216 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Scarlet came up in 4 articles from Dazed, Whitewall, Numéro Netherlands and 1 more. In the data it was in 4.4% of looks, up from 3.1% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Dazed · Jun 30, 2026 · Season review

    Men are so back! The boys made their mark on the SS27 catwalks

    AMI Paris used a strong red for tracksuits.

  2. Whitewall · Jun 30, 2026 · Season review

    Did We Just Witness the Future of Menswear? 8 Paris Collections Say Yes

    Our Legacy punctuated its black, white and gray palette with red.

  3. Numéro Netherlands · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3

    Yohji Yamamoto included deep red within its mostly dark palette.

  4. MMSCENE · Sep 11, 2026 · Show review

    Tommy Hilfiger Brings Spring 2027 to The Plaza Hotel

    Tommy Hilfiger kept red central and added vivid yellow and green.

Designers

Looks with scarlet, by designer.

  1. 1 John Alexander Skelton 13
  2. 2 Comme Des Garçons Homme Plus 12
  3. 3 Ami Paris 10

86 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 60
  1. 1 Black 39.7%
  2. 2 White 30.8%
  3. 3 Elemental Gray 12.6%
  1. 13 Scarlet 4.4%

Worn with

Share of the 227 looks with scarlet that also had each detail.

Garments

  • Jacket 23%
  • Shirts 16%

Fabrics

Patterns

Everything worn with scarlet

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 New York 8.1%39 looks
  2. 2 Paris 5.8%125 looks
  3. 3 London 3.0%13 looks
  4. 4 Milan 1.9%25 looks

Scarlet in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 227 looks, filterable by designer, city and color
Top 3 designers All 89 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was scarlet at the SS27 menswear shows?
Scarlet appeared in 227 looks from 89 designers. That is 4.4% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is scarlet a trend for spring 2027?
Rising on the runways. Its share of looks is 4.4%, up from 3.1% in SS26.
Which designers showed the most scarlet for SS27?
John Alexander Skelton (13 looks), Comme Des Garçons Homme Plus (12 looks) and Ami Paris (10 looks).
Which fashion week showed the most scarlet?
New York, where 8.1% of looks carried it (39 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.