White appeared in 30.8% of looks at the SS27 menswear shows, up from 26.8% in SS26. 215 designers showed it across 1,593 looks.
- Share of looks
- 30.8%
- Change vs SS26
- +4.0 pts
- 26.8% → 30.8%
- Looks
- 1,593
- of 5,169
- Designers
- 215
- of 177
Number 2 of 60colors by share of looks. Also measured in Paris (25.7%), Milan (33.7%), London (33.3%), New York (45.9%), Tokyo (26.9%). Other seasons: FW26 (16.9%), SS26 (23.9%).
Updated October 7, 2026
11-0601 TCX, #F4F9FF
Looks
11 of 1,593 looks, across designers.
-
Agnes B, look 1 -
Lacoste, look 50 -
Edis Pala, look 15 -
Dior Men, look 18 -
Palomo Spain, look 14 -
Pronounce, look 14 -
Tom Ford, look 54 -
Hodakova, look 41
+1,582 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
White came up in 15 articles from Monocle, Dazed, 10 Magazine and 9 more. In the data it was in 30.8% of looks, up from 26.8% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Monocle · Jun 23, 2026 · Season review
The 10 best spring/summer 2027 collections at Milan Fashion Week Men’sPrada centered white denim in its pared-back wardrobe.
Dazed · Jun 24, 2026 · Show review
Dior’s disco divas: Unpacking the SS27 menswear show in numbersDior Men opened with a loose white shirt and exaggerated cuffs.
10 Magazine · Show review
Dior: Menswear SS27Dior Men combined white dinner jackets with distressed jeans and sneakers.
Man About Town · Sep 22, 2026 · Season review
The Very Best Menswear At London Fashion WeekBurberry included white in plaid trenches.
FashionUnited · Jul 25, 2026 · Trend report
SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and moreRalph Lauren and Willy Chavarria paired bright tops with white trousers.
Man About Town · Jun 23, 2026 · Season review
The Good And Great That Brought The Heat At Milan Fashion Week SS27Brioni drew a white tone from Roman architectural columns.
Designers
Looks with white, by designer.
- 1 Ralph Lauren 41
- 2 Thom Browne 33
- 3 Dolce & Gabbana 33
212 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.7%
- 2 White 30.8%
- 3 Elemental Gray 12.6%
The full ranking of 60 colors
This preview shows the top three.
Worn with
Share of the 1,593 looks with white that also had each detail.
Everything worn with white
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 45.9%222 looks
- 2 Milan 33.7%450 looks
- 3 London 33.3%145 looks
- 4 Paris 25.7%558 looks
White in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 1,593 looks, filterable by designer, city and color |
| Top 3 designers | All 215 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was white at the SS27 menswear shows?
- White appeared in 1,593 looks from 215 designers. That is 30.8% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is white a trend for spring 2027?
- Rising on the runways. Its share of looks is 30.8%, up from 26.8% in SS26.
- Which designers showed the most white for SS27?
- Ralph Lauren (41 looks), Thom Browne (33 looks) and Dolce & Gabbana (33 looks).
- Which fashion week showed the most white?
- New York, where 45.9% of looks carried it (222 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.