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Colors, New York Fashion Week SS27 menswear

White appeared in 45.9% of looks at the New York Fashion Week SS27 menswear shows, up from 32.0% in SS26. 29 designers showed it across 222 looks.

Share of looks
45.9%
Change vs SS26
+13.9 pts
32.0% → 45.9%
Looks
222
of 484
Designers
29
of 18

Number 1 of 6colors by share of looks. Also measured in all cities (30.8%), Paris (25.7%), Milan (33.7%), London (33.3%), Tokyo (26.9%). Other seasons: FW26 (17.1%), SS26 (24.3%).

Updated October 7, 2026

Cult Gaia, SS27 menswear, White, look 5

11-0601 TCX, #F4F9FF

Libertine, SS27 menswear, White, look 20

Looks

11 of 222 looks, across designers.

  • Public School, look 19
  • Eckhaus Latta, look 12
  • Campillo, look 27
  • Sergio Hudson, look 23
  • Tommy Hilfiger, look 51
  • Christian Siriano, look 14
  • Romeo Hunte, look 23
  • Lii, look 2

+211 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

White came up in 2 articles from MMSCENE and Goldfoil Magazine. In the data it was in 45.9% of looks, up from 32.0% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. MMSCENE · Sep 11, 2026 · Show review

    Tommy Hilfiger Brings Spring 2027 to The Plaza Hotel

    Tommy Hilfiger retained white within its principal red-and-blue color scheme.

  2. Goldfoil Magazine · Jul 3, 2026 · Show review

    Theory Men’s Spring 2027

    Theory expanded denim into white alongside brown and indigo.

Designers

Looks with white, by designer.

  1. 1 Tommy Hilfiger 29
  2. 2 R13 25
  3. 3 Tanner Fletcher 23

26 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 6
  1. 1 White 45.9%
  2. 2 Black 41.5%
  3. 3 Elemental Gray 9.5%

The full ranking of 6 colors

This preview shows the top three.

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Worn with

Share of the 222 looks with white that also had each detail.

Garments

  • Shirts 39%
  • T-Shirts 19%

Fabrics

Patterns

Everything worn with white

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More New York menswear trends

All 43
Public School, SS27 menswear, Black, look 27

Black

41.5% of looks · +12.0 pts

Key colors
Tommy Hilfiger, SS27 menswear, Scarlet, look 9

Scarlet

8.1% of looks · +3.6 pts

Key colors
Romeo Hunte, SS27 menswear, Midnight Blue, look 26

Midnight Blue

8.7% of looks · +2.0 pts

Key colors
Coach, SS27 menswear, Elemental Gray, look 30

Elemental Gray

9.5% of looks · +0.3 pts

Key colors
Theory, SS27 menswear, Charcoal, look 9

Charcoal

6.4% of looks · −0.3 pts

Key colors

White in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 222 looks, filterable by designer, city and color
Top 3 designers All 29 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was white at the New York Fashion Week SS27 menswear shows?
White appeared in 222 looks from 29 designers. That is 45.9% of all looks T-Fashion analyzed for the New York Fashion Week SS27 menswear shows.
Is white a trend for spring 2027?
Rising on the runways. Its share of looks is 45.9%, up from 32.0% in SS26.
Which designers showed the most white for SS27?
Tommy Hilfiger (29 looks), R13 (25 looks) and Tanner Fletcher (23 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.