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Colors, London Fashion Week SS27 menswear

White appeared in 33.3% of looks at the London Fashion Week SS27 menswear shows, up from 22.3% in SS26. 28 designers showed it across 145 looks.

Share of looks
33.3%
Change vs SS26
+11.0 pts
22.3% → 33.3%
Looks
145
of 436
Designers
28
of 21

Number 2 of 6colors by share of looks. Also measured in all cities (30.8%), Paris (25.7%), Milan (33.7%), New York (45.9%), Tokyo (26.9%). Other seasons: FW26 (17.7%), SS26 (20.8%).

Updated October 7, 2026

Oscar Ouyang, SS27 menswear, White, look 5

11-0601 TCX, #F4F9FF

Agro Studio, SS27 menswear, White, look 15

Looks

11 of 145 looks, across designers.

  • Paolo Carzana, look 11
  • Mulberry, look 28
  • Mithridate, look 5
  • Mcqueen, look 11
  • Brooks Brothers, look 11
  • Fashion East, look 27
  • Labrum London, look 22
  • Stefan Cooke, look 16

+134 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

White came up in coverage from Man About Town. In the data it was in 33.3% of looks, up from 22.3% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Man About Town · Sep 22, 2026 · Season review

    The Very Best Of Menswear At London Fashion Week SS27

    Burberry included white in plaid trenches.

Designers

Looks with white, by designer.

  1. 1 Brooks Brothers 22
  2. 2 Stefan Cooke 14
  3. 3 Mithridate 11

25 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 6
  1. 1 Black 36.7%
  2. 2 White 33.3%
  3. 3 Chocolate 12.2%

The full ranking of 6 colors

This preview shows the top three.

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Worn with

Share of the 145 looks with white that also had each detail.

Garments

  • Shirts 31%
  • Pants 19%

Fabrics

Patterns

Everything worn with white

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Agro Studio, SS27 menswear, Midnight Blue, look 12

Midnight Blue

8.5% of looks · +2.5 pts

Key colors
M & S, SS27 menswear, Chocolate, look 45

Chocolate

12.2% of looks · +0.7 pts

Key colors
Mithridate, SS27 menswear, Black, look 3

Black

36.7% of looks · −4.7 pts

Key colors
Oscar Ouyang, SS27 menswear, Elemental Gray, look 8

Elemental Gray

10.1% of looks · −0.5 pts

Key colors
Charlie Constantinou, SS27 menswear, Charcoal, look 5

Charcoal

7.6% of looks · −2.2 pts

Key colors

White in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 145 looks, filterable by designer, city and color
Top 3 designers All 28 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was white at the London Fashion Week SS27 menswear shows?
White appeared in 145 looks from 28 designers. That is 33.3% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is white a trend for spring 2027?
Rising on the runways. Its share of looks is 33.3%, up from 22.3% in SS26.
Which designers showed the most white for SS27?
Brooks Brothers (22 looks), Stefan Cooke (14 looks) and Mithridate (11 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.