Colors, Paris Men's Fashion Week SS27 menswear
White appeared in 25.7% of looks at the Paris Men's Fashion Week SS27 menswear shows, about the same as SS26 (27.5%). 81 designers showed it across 558 looks.
- Share of looks
- 25.7%
- Change vs SS26
- −1.8 pts
- 27.5% → 25.7%
- Looks
- 558
- of 2,168
- Designers
- 81
- of 69
Number 2 of 29colors by share of looks. Also measured in all cities (30.8%), Milan (33.7%), London (33.3%), New York (45.9%), Tokyo (26.9%). Other seasons: FW26 (16.7%), SS26 (26.3%).
Updated October 7, 2026
11-0601 TCX, #F4F9FF
Looks
11 of 558 looks, across designers.
-
Dior Men, look 18 -
Hodakova, look 41 -
Soshiotsuki, look 3 -
Beautiful People, look 20 -
Givenchy, look 34 -
System, look 19 -
Lanvin, look 5 -
Études Studio, look 7
+547 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
White came up in 5 articles from Dazed, FashionUnited, Numéro Netherlands and 2 more. In the data it was in 25.7% of looks, about the same as SS26 (27.5%).
Summaries are written by T-Fashion. Read each article at the source.
Dazed · Jun 24, 2026 · Show review
Dior’s disco divas: Unpacking the SS27 menswear show in numbersDior Men opened with a loose white shirt and exaggerated cuffs.
FashionUnited · Jul 25, 2026 · Trend report
SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and moreWilly Chavarria paired white pleated trousers with an orange windbreaker and blue shirt.
Numéro Netherlands · Season review
PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3Givenchy included white shirting among its foundational menswear pieces.
MMSCENE · Jun 30, 2026 · Show review
Studio Nicholson SS27 Refines the Menswear UniformStudio Nicholson also made its new Alwyn unisex jean in white denim.
Esquire Singapore · Jun 29, 2026 · Show review
Esquire Examines: Hermès SS27 MenswearHermès printed a hand-rolled scarf tie across a white shirt.
Designers
Looks with white, by designer.
- 1 Rick Owens 32
- 2 Dior Men 27
- 3 Celine 25
78 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 41.0%
- 2 White 25.7%
- 3 Elemental Gray 12.4%
The full ranking of 29 colors
This preview shows the top three.
Worn with
Share of the 558 looks with white that also had each detail.
Everything worn with white
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
White in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 558 looks, filterable by designer, city and color |
| Top 3 designers | All 81 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was white at the Paris Men's Fashion Week SS27 menswear shows?
- White appeared in 558 looks from 81 designers. That is 25.7% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
- Is white a trend for spring 2027?
- Steady on the runways. Its share of looks is 25.7%, about the same as SS26 (27.5%).
- Which designers showed the most white for SS27?
- Rick Owens (32 looks), Dior Men (27 looks) and Celine (25 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.