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Colors, Paris Men's Fashion Week SS27 menswear

Butter yellow appeared in 2.1% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from under 1% in SS26. 27 designers showed it across 46 looks.

Share of looks
2.1%
Change vs SS26
+1.4 pts
0.7% → 2.1%
Looks
46
of 2,168
Designers
27
of 69

Number 23 of 29colors by share of looks. Also measured in all cities (2.1%), Milan (2.6%).

Updated October 7, 2026

Ami Paris, SS27 menswear, Butter Yellow, look 49

11-0108 TCX, #F3EBD6

Kenzo, SS27 menswear, Butter Yellow, look 47

Looks

11 of 46 looks, across designers.

  • Issey Miyake, look 4
  • Saint Laurent, look 25
  • Ssstein, look 21
  • Nehera, look 7
  • Bluemarble, look 20
  • Celine, look 27
  • Loewe, look 33
  • Solid Homme, look 12

+35 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Butter yellow came up in coverage from The Glass Magazine. In the data it was in 2.1% of looks, up from under 1% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. The Glass Magazine · Jun 30, 2026 · Show review

    PFWM SS27: Celine

    Celine moved into butter yellow as its color combinations became more saturated.

Designers

Looks with butter yellow, by designer.

  1. 1 Wooyoungmi 6
  2. 2 Ssstein 5
  3. 3 Nahmias 4

24 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 41.0%
  2. 2 White 25.7%
  3. 3 Elemental Gray 12.4%
  1. 23 Butter Yellow 2.1%

Worn with

Share of the 46 looks with butter yellow that also had each detail.

Garments

  • Jacket 22%
  • Pants 22%

Fabrics

Everything worn with butter yellow

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 133
Louis Vuitton, SS27 menswear, Scarlet, look 72

Scarlet

5.8% of looks · +2.8 pts

Key colors
Balenciaga, SS27 menswear, Lemon, look 53

Lemon

Numbers in T-Fashion

Key colors
Lanvin, SS27 menswear, Ecru, look 11

Ecru

Numbers in T-Fashion

Key colors
Officine Générale, SS27 menswear, Camel, look 18

Camel

6.2% of looks · +1.5 pts

Key colors
Bluemarble, SS27 menswear, Midnight Blue, look 3

Midnight Blue

9.2% of looks · +0.1 pts

Key colors

Butter Yellow in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 46 looks, filterable by designer, city and color
Top 3 designers All 27 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was butter yellow at the Paris Men's Fashion Week SS27 menswear shows?
Butter yellow appeared in 46 looks from 27 designers. That is 2.1% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is butter yellow a trend for spring 2027?
Rising on the runways. Its share of looks is 2.1%, up from under 1% in SS26.
Which designers showed the most butter yellow for SS27?
Wooyoungmi (6 looks), Ssstein (5 looks) and Nahmias (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.