Butter yellow appeared in 2.1% of looks at the SS27 menswear shows, up from under 1% in SS26. 61 designers showed it across 111 looks.
- Share of looks
- 2.1%
- Change vs SS26
- +1.3 pts
- 0.8% → 2.1%
- Looks
- 111
- of 5,169
- Designers
- 61
- of 177
Number 22 of 60colors by share of looks. Also measured in Paris (2.1%), Milan (2.6%). Other seasons: FW26.
Updated October 7, 2026
11-0108 TCX, #F3EBD6
Looks
11 of 111 looks, across designers.
-
Wooyoungmi, look 22 -
Dolce & Gabbana, look 54 -
Thom Browne, look 26 -
Issey Miyake, look 4 -
Ami Paris, look 49 -
Saint Laurent, look 25 -
Ssstein, look 21 -
Cfcl, look 1
+100 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Butter yellow came up in 4 articles from Wallpaper*, FACES, Numéro Netherlands and 1 more. In the data it was in 2.1% of looks, up from under 1% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Wallpaper* · Jun 23, 2026 · Season review
The best collections of Milan Fashion Week Men's, from Thom Browne to PradaPaul Smith included butter shades in a gentle palette.
FACES · Jun 30, 2026 · Trend report
FACES Trend Report: The Top 13 Menswear Trends for Spring/Summer 2027The report includes pale yellow among the pastel colors used for trousers.
Numéro Netherlands · Season review
MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3Brett Johnson used pale buttery yellow alongside restrained coastal tones.
The Glass Magazine · Jun 30, 2026 · Show review
PFWM SS27: CelineCeline moved into butter yellow as its color combinations became more saturated.
Designers
Looks with butter yellow, by designer.
- 1 Thom Browne 9
- 2 Wooyoungmi 6
- 3 Brooks Brothers 5
58 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.7%
- 2 White 30.8%
- 3 Elemental Gray 12.6%
- 22 Butter Yellow 2.1%
Worn with
Share of the 111 looks with butter yellow that also had each detail.
Everything worn with butter yellow
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 2.9%14 looks
- 2 Milan 2.6%35 looks
- 3 Paris 2.1%46 looks
- 4 London 2.1%9 looks
Butter Yellow in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 111 looks, filterable by designer, city and color |
| Top 3 designers | All 61 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was butter yellow at the SS27 menswear shows?
- Butter yellow appeared in 111 looks from 61 designers. That is 2.1% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is butter yellow a trend for spring 2027?
- Rising on the runways. Its share of looks is 2.1%, up from under 1% in SS26.
- Which designers showed the most butter yellow for SS27?
- Thom Browne (9 looks), Wooyoungmi (6 looks) and Brooks Brothers (5 looks).
- Which fashion week showed the most butter yellow?
- New York, where 2.9% of looks carried it (14 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.