# Butter Yellow Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/butter-yellow Data refreshed: October 7, 2026 Butter yellow appeared in 2.1% of looks at the SS27 menswear shows, up from under 1% in SS26. 61 designers showed it across 111 looks. ## Numbers - Share of looks: 2.1% - Share in SS26: 0.8% - Change: +1.3 pts (rising) - Looks: 111 - Designers: 61 - Rank: #22 of 60 key colors by share of looks - Closest Pantone: 11-0108 TCX (#F3EBD6) ## In the press Butter yellow came up in 4 articles from Wallpaper*, FACES, Numéro Netherlands and 1 more. In the data it was in 2.1% of looks, up from under 1% in SS26. - Wallpaper*, 2026-06-23: [The best collections of Milan Fashion Week Men's, from Thom Browne to Prada](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-mens-ss-2027). Paul Smith included butter shades in a gentle palette. - FACES, 2026-06-30: [FACES Trend Report: The Top 13 Menswear Trends for Spring/Summer 2027](https://facesmag.com/fashion-en/faces-trend-report-the-top-13-menswear-trends-for-spring-summer-2027/). The report includes pale yellow among the pastel colors used for trousers. - Numéro Netherlands: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-3). Brett Johnson used pale buttery yellow alongside restrained coastal tones. - The Glass Magazine, 2026-06-30: [PFWM SS27: Celine](https://theglassmagazine.com/pfwm-ss27-celine/). Celine moved into butter yellow as its color combinations became more saturated. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Thom Browne: 9 - Wooyoungmi: 6 - Brooks Brothers: 5 - 58 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/butter-yellow) ## By fashion week - Paris: 2.1% of looks (46 looks) - Milan: 2.6% of looks (35 looks) - New York: 2.9% of looks (14 looks) - London: 2.1% of looks (9 looks) ## Worn with - Shirts (apparel): 26% of the trend's looks - Pants (apparel): 23% of the trend's looks - Striped (pattern): 14% of the trend's looks - Checked (pattern): 8% of the trend's looks - Twill (fabric): 28% of the trend's looks - Poplin (fabric): 14% of the trend's looks ## Runway looks 11 of 111 looks. Every look is in T-Fashion. - Zegna look 8, Los Angeles: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/los-angeles/zegna/ready_to_wear_menswear/photos/0008-9fd7178d.jpg?format=auto&width=640 - Kenzo look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0047-2331d2bc.jpg?format=auto&width=640 - Act No.1 look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0008-b19592cf.jpg?format=auto&width=640 - Wooyoungmi look 22, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/wooyoungmi/ready_to_wear_menswear/photos/0022-a7aa6dc7.jpg?format=auto&width=640 - Dolce & Gabbana look 54, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0054-452406af.jpg?format=auto&width=640 - Thom Browne look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/thom-browne/ready_to_wear_menswear/photos/0026-40a034ea.jpg?format=auto&width=640 - Issey Miyake look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/issey-miyake/ready_to_wear_womenswear/photos/0004-69c03e66.jpg?format=auto&width=640 - Ami Paris look 49, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ami-paris/ready_to_wear_menswear/photos/0049-82c7085c.jpg?format=auto&width=640 - Saint Laurent look 25, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0025-0d07c365.jpg?format=auto&width=640 - Ssstein look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ssstein/ready_to_wear_menswear/photos/0021-c3dee265.jpg?format=auto&width=640 - Cfcl look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/cfcl/ready_to_wear_menswear/photos/0001-f8d81624.jpg?format=auto&width=640 ## FAQ **How popular was butter yellow at the SS27 menswear shows?** Butter yellow appeared in 111 looks from 61 designers. That is 2.1% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is butter yellow a trend for spring 2027?** Rising on the runways. Its share of looks is 2.1%, up from under 1% in SS26. **Which designers showed the most butter yellow for SS27?** Thom Browne (9 looks), Wooyoungmi (6 looks) and Brooks Brothers (5 looks). **Which fashion week showed the most butter yellow?** New York, where 2.9% of looks carried it (14 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon) - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru) - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.4% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint) - [Orange](https://tfashion.ai/runway/ss27/menswear/orange) - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/camel): 5.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).