Ecru is one of the 60 colors T-Fashion measured at the SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.
- Share of looks
- Change vs SS26
- Looks
- Designers
One of 60colors measured. Its rank, share of looks and change are in T-Fashion. Also measured in Paris, Milan (5.4%). Other seasons: FW26, SS26.
Updated October 7, 2026
11-0809 TCX, #F3DFCA
Looks
11 looks, across designers.
-
Ralph Lauren, look 5 -
Paul Smith, look 6 -
Emporio Armani, look 6 -
Shinyakozuka, look 4 -
Kenzo, look 47 -
Celine, look 42 -
Marni, look 43 -
Labrum London, look 17
Every look
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Ecru came up in 10 articles from Dazed, Wallpaper*, Numéro Netherlands and 6 more. How its share of looks moved is in T-Fashion.
Summaries are written by T-Fashion. Read each article at the source.
Dazed · Jun 30, 2026 · Season review
Men are so back! The boys made their mark on the SS27 catwalksYohji Yamamoto included pale neutral jackets decorated with grommets.
Wallpaper* · Jun 23, 2026 · Season review
The best collections of Milan Fashion Week Men's, from Thom Browne to PradaPaul Smith used creamy whites in fluid tailoring.
Dazed · Jun 28, 2026 · Show review
In pictures: Kiko Kostadinov cuts a clever shape at Paris Fashion WeekKiko Kostadinov used ecru in a printed top and trouser outfit near the finale.
Numéro Netherlands · Jun 27, 2026 · Season review
PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4Officine Générale included ivory in its restrained palette.
El País · Jun 25, 2026 · Season review
Trajes, bordados, neopreno y trampantojos: París explora los límites de la eleganciaEgonlab used cream alongside transparent and embroidered fabrics.
Man About Town · Jun 23, 2026 · Season review
The Good And Great That Brought The Heat At Milan Fashion Week SS27Brunello Cucinelli included ivory tones among its casual tops.
Designers and cities
Who showed ecru, and where.
The designers and fashion weeks behind ecru
Each with their looks, in T-Fashion.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.7%
- 2 White 30.8%
- 3 Elemental Gray 12.6%
The full ranking of 60 colors
This preview shows the top three.
Ecru in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | Every look, filterable by designer, city and color |
| Photos and press | Share of looks, change, rank, designers and cities |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- Is ecru a trend for spring 2027?
- T-Fashion measured ecru among the 60 colors at the SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.