Skip to content
Menu

Colors, Milan Men's Fashion Week SS27 menswear

Ecru appeared in 5.4% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 3.3% in SS26. 23 designers showed it across 72 looks.

Share of looks
5.4%
Change vs SS26
+2.1 pts
3.3% → 5.4%
Looks
72
of 1,334
Designers
23
of 39

Number 12 of 22colors by share of looks. Also measured in all cities, Paris. Other seasons: FW26.

Updated October 7, 2026

Giorgio Armani, SS27 menswear, Ecru, look 79

11-0809 TCX, #F3DFCA

Ralph Lauren, SS27 menswear, Ecru, look 5

Looks

11 of 72 looks, across designers.

  • Emporio Armani, look 6
  • Shinyakozuka, look 4
  • Marni, look 43
  • Setchu, look 12
  • Dolce & Gabbana, look 46
  • Brunello Cucinelli, look 8
  • Antonio Marras, look 12
  • Sergio Davila, look 18

+61 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Book a demo Already a customer? Open in T-Fashion

In the press

Ecru came up in coverage from Wallpaper*. In the data it was in 5.4% of looks, up from 3.3% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Wallpaper* · Jun 23, 2026 · Season review

    The best collections of Milan Fashion Week Men's, from Thom Browne to Prada

    Paul Smith used creamy whites in fluid tailoring.

Designers

Looks with ecru, by designer.

  1. 1 Ralph Lauren 17
  2. 2 Giorgio Armani 12
  3. 3 Onitsuka Tiger 5

20 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Book a demo Already a customer? Open in T-Fashion

Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.7%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 12 Ecru 5.4%

Worn with

Share of the 72 looks with ecru that also had each detail.

Garments

  • Pants 38%
  • Jacket 35%

Fabrics

Patterns

Everything worn with ecru

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Book a demo Already a customer? Open in T-Fashion

More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.7% of looks · +9.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

Numbers in T-Fashion

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors
Saul Nash, SS27 menswear, Elemental Gray, look 7

Elemental Gray

14.2% of looks · +0.2 pts

Key colors

Ecru in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 72 looks, filterable by designer, city and color
Top 3 designers All 23 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

How popular was ecru at the Milan Men's Fashion Week SS27 menswear shows?
Ecru appeared in 72 looks from 23 designers. That is 5.4% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is ecru a trend for spring 2027?
Rising on the runways. Its share of looks is 5.4%, up from 3.3% in SS26.
Which designers showed the most ecru for SS27?
Ralph Lauren (17 looks), Giorgio Armani (12 looks) and Onitsuka Tiger (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.