# Ecru Color Trend, Spring 2027 ยท Milan Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/milan/ecru Data refreshed: October 7, 2026 Ecru appeared in 5.4% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 3.3% in SS26. 23 designers showed it across 72 looks. ## Numbers - Share of looks: 5.4% - Share in SS26: 3.3% - Change: +2.1 pts (rising) - Looks: 72 - Designers: 23 - Rank: #12 of 22 key colors by share of looks - Closest Pantone: 11-0809 TCX (#F3DFCA) ## In the press Ecru came up in coverage from Wallpaper*. In the data it was in 5.4% of looks, up from 3.3% in SS26. - Wallpaper*, 2026-06-23: [The best collections of Milan Fashion Week Men's, from Thom Browne to Prada](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-mens-ss-2027). Paul Smith used creamy whites in fluid tailoring. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Ralph Lauren: 17 - Giorgio Armani: 12 - Onitsuka Tiger: 5 - 20 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/milan/ecru) ## Worn with - Pants (apparel): 38% of the trend's looks - Jacket (apparel): 35% of the trend's looks - Checked (pattern): 10% of the trend's looks - Twill (fabric): 35% of the trend's looks - Poplin (fabric): 11% of the trend's looks ## Runway looks 11 of 72 looks. Every look is in T-Fashion. - Giorgio Armani look 79, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0079-14f1b1b0.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Paul Smith look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0006-e0c872c9.jpg?format=auto&width=640 - Emporio Armani look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0006-4f5673dc.jpg?format=auto&width=640 - Shinyakozuka look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0004-dbbadd16.jpg?format=auto&width=640 - Marni look 43, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marni/ready_to_wear_womenswear/photos/0043-e4d4c0aa.jpg?format=auto&width=640 - Setchu look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/setchu/ready_to_wear_menswear/photos/0012-872461aa.jpg?format=auto&width=640 - Dolce & Gabbana look 46, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0046-3d21bf77.jpg?format=auto&width=640 - Brunello Cucinelli look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0008-6f243835.jpg?format=auto&width=640 - Antonio Marras look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0012-86ffde2d.jpg?format=auto&width=640 - Sergio Davila look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sergio-davila/ready_to_wear_menswear/photos/0018-bcd4f04d.jpg?format=auto&width=640 ## FAQ **How popular was ecru at the Milan Men's Fashion Week SS27 menswear shows?** Ecru appeared in 72 looks from 23 designers. That is 5.4% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows. **Is ecru a trend for spring 2027?** Rising on the runways. Its share of looks is 5.4%, up from 3.3% in SS26. **Which designers showed the most ecru for SS27?** Ralph Lauren (17 looks), Giorgio Armani (12 looks) and Onitsuka Tiger (5 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.7% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow): 2.6% of looks - [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose) - [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks - [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks - [Chocolate](https://tfashion.ai/runway/ss27/menswear/milan/chocolate): 9.9% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).