# Ecru Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/ecru Data refreshed: October 7, 2026 Ecru is one of the 60 colors T-Fashion measured at the SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion. Share of looks, change against SS26, rank, designers and cities for this trend are in T-Fashion: [get access](https://tfashion.ai/book-demo). ## In the press Ecru came up in 10 articles from Dazed, Wallpaper*, Numéro Netherlands and 6 more. How its share of looks moved is in T-Fashion. - Dazed, 2026-06-30: [Men are so back! The boys made their mark on the SS27 catwalks](https://www.dazeddigital.com/fashion/article/70563/1/paris-fashion-week-mens-ss27-givenchy-thom-browne-saul-nash-round-up). Yohji Yamamoto included pale neutral jackets decorated with grommets. - Wallpaper*, 2026-06-23: [The best collections of Milan Fashion Week Men's, from Thom Browne to Prada](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-mens-ss-2027). Paul Smith used creamy whites in fluid tailoring. - Dazed, 2026-06-28: [In pictures: Kiko Kostadinov cuts a clever shape at Paris Fashion Week](https://www.dazeddigital.com/fashion/article/70545/1/kiko-kostadinov-ss27-paris-fashion-week-mens-pfw). Kiko Kostadinov used ecru in a printed top and trouser outfit near the finale. - Numéro Netherlands, 2026-06-27: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-4). Officine Générale included ivory in its restrained palette. - El País, 2026-06-25: [Trajes, bordados, neopreno y trampantojos: París explora los límites de la elegancia](https://elpais.com/icon/2026-06-25/trajes-bordados-neopreno-y-trampantojos-paris-explora-los-limites-de-la-elegancia.html). Egonlab used cream alongside transparent and embroidered fabrics. - Man About Town, 2026-06-23: [The Good And Great That Brought The Heat At Milan Fashion Week SS27](https://manabouttown.tv/fashion/the-good-and-great-that-brought-the-heat-at-milan-fashion-week-ss27-menswear-2026). Brunello Cucinelli included ivory tones among its casual tops. - Goldfoil Magazine, 2026-09-14: [Brooks Brothers Spring 2027](https://www.goldfoil.eu/runway/brooks-brothers-spring-2027). Brooks Brothers used ivory in its tailored Amangiri capsule. - The Glass Magazine, 2026-06-30: [PFWM SS27: Celine](https://theglassmagazine.com/pfwm-ss27-celine/). Celine included cream within its restrained opening palette. - The Impression, 2026-06-17: [Ralph Lauren Spring 2027 Men’s Fashion Show Review](https://theimpression.com/ralph-lauren-spring-2027-mens-fashion-show-review/). Ralph Lauren showed wide trousers in cream alongside tailored and collegiate layers. - Behind the Blinds: [AGNÈS B. SS27](https://www.behindtheblinds.be/btb-show-report/agnes-b-ss27). Agnès B. paired ecru shorts with a robe-like jacket and matching shirt. Summaries are written by T-Fashion. Read each article at the source. ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/ecru) - [SS26](https://tfashion.ai/runway/ss26/menswear/ecru) ## Runway looks 11 runway looks. Every look is in T-Fashion. - Giorgio Armani look 135, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0135-6c522662.jpg?format=auto&width=640 - Dior Men look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0004-653d6a2b.jpg?format=auto&width=640 - Hermès look 26, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0026-1b4b1c48.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Paul Smith look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0006-e0c872c9.jpg?format=auto&width=640 - Emporio Armani look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0006-4f5673dc.jpg?format=auto&width=640 - Shinyakozuka look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0004-dbbadd16.jpg?format=auto&width=640 - Kenzo look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0047-2331d2bc.jpg?format=auto&width=640 - Celine look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0042-57d4ba8c.jpg?format=auto&width=640 - Marni look 43, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marni/ready_to_wear_womenswear/photos/0043-e4d4c0aa.jpg?format=auto&width=640 - Labrum London look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0017-48be4ad0.jpg?format=auto&width=640 ## FAQ **Is ecru a trend for spring 2027?** T-Fashion measured ecru among the 60 colors at the SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion. **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.1% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon) - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.4% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint) - [Orange](https://tfashion.ai/runway/ss27/menswear/orange) - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/camel): 5.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).