# Butter Yellow Color Trend, Spring 2027 · Paris Men's

Source: https://tfashion.ai/runway/ss27/menswear/paris/butter-yellow
Data refreshed: October 7, 2026

Butter yellow appeared in 2.1% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from under 1% in SS26. 27 designers showed it across 46 looks.

## Numbers

- Share of looks: 2.1%
- Share in SS26: 0.7%
- Change: +1.4 pts (rising)
- Looks: 46
- Designers: 27
- Rank: #23 of 29 key colors by share of looks
- Closest Pantone: 11-0108 TCX (#F3EBD6)

## In the press

Butter yellow came up in coverage from The Glass Magazine. In the data it was in 2.1% of looks, up from under 1% in SS26.

- The Glass Magazine, 2026-06-30: [PFWM SS27: Celine](https://theglassmagazine.com/pfwm-ss27-celine/). Celine moved into butter yellow as its color combinations became more saturated.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Wooyoungmi: 6
- Ssstein: 5
- Nahmias: 4
- 24 more designers in T-Fashion

## Worn with

- Jacket (apparel): 22% of the trend's looks
- Pants (apparel): 22% of the trend's looks
- Twill (fabric): 26% of the trend's looks
- Poplin (fabric): 15% of the trend's looks

## Runway looks

11 of 46 looks. Every look is in T-Fashion.

- Ami Paris look 49, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ami-paris/ready_to_wear_menswear/photos/0049-82c7085c.jpg?format=auto&width=640
- Kenzo look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0047-2331d2bc.jpg?format=auto&width=640
- Wooyoungmi look 22, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/wooyoungmi/ready_to_wear_menswear/photos/0022-a7aa6dc7.jpg?format=auto&width=640
- Issey Miyake look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/issey-miyake/ready_to_wear_womenswear/photos/0004-69c03e66.jpg?format=auto&width=640
- Saint Laurent look 25, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0025-0d07c365.jpg?format=auto&width=640
- Ssstein look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ssstein/ready_to_wear_menswear/photos/0021-c3dee265.jpg?format=auto&width=640
- Nehera look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/nehera/ready_to_wear_menswear/photos/0007-5551c95f.jpg?format=auto&width=640
- Bluemarble look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/bluemarble/ready_to_wear_menswear/photos/0020-a8b836ea.jpg?format=auto&width=640
- Celine look 27, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0027-43bdbcdb.jpg?format=auto&width=640
- Loewe look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/loewe/ready_to_wear_womenswear/photos/0033-09065901.jpg?format=auto&width=640
- Solid Homme look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/solid-homme/ready_to_wear_menswear/photos/0012-db0da8fb.jpeg?format=auto&width=640

## FAQ

**How popular was butter yellow at the Paris Men's Fashion Week SS27 menswear shows?**

Butter yellow appeared in 46 looks from 27 designers. That is 2.1% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.

**Is butter yellow a trend for spring 2027?**

Rising on the runways. Its share of looks is 2.1%, up from under 1% in SS26.

**Which designers showed the most butter yellow for SS27?**

Wooyoungmi (6 looks), Ssstein (5 looks) and Nahmias (4 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Scarlet](https://tfashion.ai/runway/ss27/menswear/paris/scarlet): 5.8% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/paris/lemon)
- [Ecru](https://tfashion.ai/runway/ss27/menswear/paris/ecru)
- [Camel](https://tfashion.ai/runway/ss27/menswear/paris/camel): 6.2% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/paris/midnight-blue): 9.2% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/paris/black): 41.0% of looks
- [White](https://tfashion.ai/runway/ss27/menswear/paris/white): 25.7% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/paris/elemental-gray): 12.4% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).