# White Color Trend, Spring 2027 · Paris Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/paris/white Data refreshed: October 7, 2026 White appeared in 25.7% of looks at the Paris Men's Fashion Week SS27 menswear shows, about the same as SS26 (27.5%). 81 designers showed it across 558 looks. ## Numbers - Share of looks: 25.7% - Share in SS26: 27.5% - Change: −1.8 pts (steady) - Looks: 558 - Designers: 81 - Rank: #2 of 29 key colors by share of looks - Closest Pantone: 11-0601 TCX (#F4F9FF) ## In the press White came up in 5 articles from Dazed, FashionUnited, Numéro Netherlands and 2 more. In the data it was in 25.7% of looks, about the same as SS26 (27.5%). - Dazed, 2026-06-24: [Dior’s disco divas: Unpacking the SS27 menswear show in numbers](https://www.dazeddigital.com/fashion/article/70517/1/dior-ss27-paris-fashion-week-mens-jonathan-anderson-disco). Dior Men opened with a loose white shirt and exaggerated cuffs. - FashionUnited, 2026-07-25: [SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more](https://fashionunited.com/news/fashion/ss27-menswear-trend-the-colorful-preppy-aesthetic-from-thom-browne-polo-ralph-lauren-and-more/2026072573623). Willy Chavarria paired white pleated trousers with an orange windbreaker and blue shirt. - Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Givenchy included white shirting among its foundational menswear pieces. - MMSCENE, 2026-06-30: [Studio Nicholson SS27 Refines the Menswear Uniform](https://www.malemodelscene.net/menswear/studio-nicholson-ss27/). Studio Nicholson also made its new Alwyn unisex jean in white denim. - Esquire Singapore, 2026-06-29: [Esquire Examines: Hermès SS27 Menswear](https://esquiresg.com/hermes-spring-summer-2027-menswear-esquire-examines/). Hermès printed a hand-rolled scarf tie across a white shirt. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Rick Owens: 32 - Dior Men: 27 - Celine: 25 - 78 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/paris/white): 16.7% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/paris/white): 26.3% of looks ## Worn with - Shirts (apparel): 42% of the trend's looks - Pants (apparel): 23% of the trend's looks - Striped (pattern): 25% of the trend's looks - Checked (pattern): 4% of the trend's looks - Poplin (fabric): 34% of the trend's looks - Twill (fabric): 21% of the trend's looks ## Runway looks 11 of 558 looks. Every look is in T-Fashion. - Tom Ford look 55, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/tom-ford/ready_to_wear/photos/0055-edee069d.jpg?format=auto&width=640 - Agnes B look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0001-390ffd6a.jpg?format=auto&width=640 - Lacoste look 50, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lacoste/ready_to_wear/photos/0050-84317658.jpg?format=auto&width=640 - Dior Men look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0018-b206172b.jpg?format=auto&width=640 - Hodakova look 41, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hodakova/ready_to_wear_womenswear/photos/0041-08f737bf.jpg?format=auto&width=640 - Soshiotsuki look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/soshiotsuki/ready_to_wear_menswear/photos/0003-dd552fdb.jpg?format=auto&width=640 - Beautiful People look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/beautiful-people/ready_to_wear_menswear/photos/0020-cc3e48fd.jpg?format=auto&width=640 - Givenchy look 34, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/givenchy/ready_to_wear_menswear/photos/0034-83be0909.jpg?format=auto&width=640 - System look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/system/ready_to_wear_menswear/photos/0019-4e740dc5.jpg?format=auto&width=640 - Lanvin look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lanvin/ready_to_wear_menswear/photos/0005-46054a02.jpg?format=auto&width=640 - Études Studio look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/etudes-studio/ready_to_wear_menswear/photos/0007-c8d5c7f9.jpg?format=auto&width=640 ## FAQ **How popular was white at the Paris Men's Fashion Week SS27 menswear shows?** White appeared in 558 looks from 81 designers. That is 25.7% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows. **Is white a trend for spring 2027?** Steady on the runways. Its share of looks is 25.7%, about the same as SS26 (27.5%). **Which designers showed the most white for SS27?** Rick Owens (32 looks), Dior Men (27 looks) and Celine (25 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Scarlet](https://tfashion.ai/runway/ss27/menswear/paris/scarlet): 5.8% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/paris/lemon) - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/paris/butter-yellow): 2.1% of looks - [Ecru](https://tfashion.ai/runway/ss27/menswear/paris/ecru) - [Camel](https://tfashion.ai/runway/ss27/menswear/paris/camel): 6.2% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/paris/midnight-blue): 9.2% of looks - [Black](https://tfashion.ai/runway/ss27/menswear/paris/black): 41.0% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/paris/elemental-gray): 12.4% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).