# White Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/white Data refreshed: October 7, 2026 White appeared in 30.8% of looks at the SS27 menswear shows, up from 26.8% in SS26. 215 designers showed it across 1,593 looks. ## Numbers - Share of looks: 30.8% - Share in SS26: 26.8% - Change: +4.0 pts (rising) - Looks: 1,593 - Designers: 215 - Rank: #2 of 60 key colors by share of looks - Closest Pantone: 11-0601 TCX (#F4F9FF) ## In the press White came up in 15 articles from Monocle, Dazed, 10 Magazine and 9 more. In the data it was in 30.8% of looks, up from 26.8% in SS26. - Monocle, 2026-06-23: [The 10 best spring/summer 2027 collections at Milan Fashion Week Men’s](https://monocle.com/fashion/best-spring-summer-2027-milan-fashion-week-mens/). Prada centered white denim in its pared-back wardrobe. - Dazed, 2026-06-24: [Dior’s disco divas: Unpacking the SS27 menswear show in numbers](https://www.dazeddigital.com/fashion/article/70517/1/dior-ss27-paris-fashion-week-mens-jonathan-anderson-disco). Dior Men opened with a loose white shirt and exaggerated cuffs. - 10 Magazine: [Dior: Menswear SS27](https://10magazine.com/dior-menswear-ss27/). Dior Men combined white dinner jackets with distressed jeans and sneakers. - Man About Town, 2026-09-22: [The Very Best Menswear At London Fashion Week](https://manabouttown.tv/fashion/the-very-best-menswear-at-london-fashion-week). Burberry included white in plaid trenches. - FashionUnited, 2026-07-25: [SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more](https://fashionunited.com/news/fashion/ss27-menswear-trend-the-colorful-preppy-aesthetic-from-thom-browne-polo-ralph-lauren-and-more/2026072573623). Ralph Lauren and Willy Chavarria paired bright tops with white trousers. - Man About Town, 2026-06-23: [The Good And Great That Brought The Heat At Milan Fashion Week SS27](https://manabouttown.tv/fashion/the-good-and-great-that-brought-the-heat-at-milan-fashion-week-ss27-menswear-2026). Brioni drew a white tone from Roman architectural columns. - Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Givenchy included white shirting among its foundational menswear pieces. - Encore Mode (USEN): [楽天ファッションウィーク東京2027年春夏～東京は何を見せたのか、世界観・時代性・創造性から読み解く](https://e.usen.com/encoremode/special/2027.html). Orimi opened with a white suit and continued with entirely white combinations, including open-collar shirts and long aprons. - MMSCENE, 2026-09-11: [Tommy Hilfiger Brings Spring 2027 to The Plaza Hotel](https://www.malemodelscene.net/brands/tommy-hilfiger/tommy-hilfiger-spring-2027/). Tommy Hilfiger retained white within its principal red-and-blue color scheme. - Goldfoil Magazine, 2026-07-03: [Theory Men’s Spring 2027](https://www.goldfoil.eu/runway/theory-mens-spring-2027). Theory expanded denim into white alongside brown and indigo. - MMSCENE, 2026-06-30: [Studio Nicholson SS27 Refines the Menswear Uniform](https://www.malemodelscene.net/menswear/studio-nicholson-ss27/). Studio Nicholson also made its new Alwyn unisex jean in white denim. - Esquire Singapore, 2026-06-29: [Esquire Examines: Hermès SS27 Menswear](https://esquiresg.com/hermes-spring-summer-2027-menswear-esquire-examines/). Hermès printed a hand-rolled scarf tie across a white shirt. - Goldfoil Magazine, 2026-06-27: [Canali Spring/Summer 2027](https://www.goldfoil.eu/runway/canali-springsummer-2027). Canali used snow white in the collection final section inspired by Sicily. - The Impression, 2026-06-18: [Dolce & Gabbana Spring 2027 Men’s Fashion Show Review](https://theimpression.com/dolce-and-gabbana-spring-2027-mens-fashion-show-review/). Dolce & Gabbana ended with numerous models wearing white. - nss magazine: [Per la collezione SS27, Loro Piana ha guardato alla vita reale](https://www.nssmag.com/it/fashion/47035/per-la-collezione-ss27-loro-piana-ha-guardato-alla-vita-reale). Loro Piana used white alongside black in relaxed eveningwear. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Ralph Lauren: 41 - Thom Browne: 33 - Dolce & Gabbana: 33 - 212 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/white): 16.9% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/white): 23.9% of looks ## By fashion week - Paris: 25.7% of looks (558 looks) - Milan: 33.7% of looks (450 looks) - New York: 45.9% of looks (222 looks) - London: 33.3% of looks (145 looks) ## Worn with - Shirts (apparel): 39% of the trend's looks - Pants (apparel): 21% of the trend's looks - Striped (pattern): 22% of the trend's looks - Checked (pattern): 7% of the trend's looks - Poplin (fabric): 32% of the trend's looks - Twill (fabric): 21% of the trend's looks ## Runway looks 11 of 1,593 looks. Every look is in T-Fashion. - Simone Rocha look 36, Florence: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/florence/simone-rocha/ready_to_wear_menswear/photos/0036-cf49d372.jpg?format=auto&width=640 - Emporio Armani look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0005-95dd4246.jpg?format=auto&width=640 - Libertine look 20, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/libertine/ready_to_wear/photos/0020-5aeccb1f.jpg?format=auto&width=640 - Agnes B look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0001-390ffd6a.jpg?format=auto&width=640 - Lacoste look 50, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lacoste/ready_to_wear/photos/0050-84317658.jpg?format=auto&width=640 - Edis Pala look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0015-a5eac91f.jpg?format=auto&width=640 - Dior Men look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0018-b206172b.jpg?format=auto&width=640 - Palomo Spain look 14, Madrid: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/madrid/palomo-spain/ready_to_wear/photos/0014-2fde68e2.jpg?format=auto&width=640 - Pronounce look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/pronounce/ready_to_wear_menswear/photos/0014-d26bb9f3.jpg?format=auto&width=640 - Tom Ford look 54, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/tom-ford/ready_to_wear/photos/0054-b10aae75.jpg?format=auto&width=640 - Hodakova look 41, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hodakova/ready_to_wear_womenswear/photos/0041-08f737bf.jpg?format=auto&width=640 ## FAQ **How popular was white at the SS27 menswear shows?** White appeared in 1,593 looks from 215 designers. That is 30.8% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is white a trend for spring 2027?** Rising on the runways. Its share of looks is 30.8%, up from 26.8% in SS26. **Which designers showed the most white for SS27?** Ralph Lauren (41 looks), Thom Browne (33 looks) and Dolce & Gabbana (33 looks). **Which fashion week showed the most white?** New York, where 45.9% of looks carried it (222 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.1% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon) - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru) - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.4% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint) - [Orange](https://tfashion.ai/runway/ss27/menswear/orange) - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/camel): 5.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).