# Scarlet Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/scarlet Data refreshed: October 7, 2026 Scarlet appeared in 4.4% of looks at the SS27 menswear shows, up from 3.1% in SS26. 89 designers showed it across 227 looks. ## Numbers - Share of looks: 4.4% - Share in SS26: 3.1% - Change: +1.3 pts (rising) - Looks: 227 - Designers: 89 - Rank: #13 of 60 key colors by share of looks - Closest Pantone: 19-1760 TCX (#BC2C3D) ## In the press Scarlet came up in 4 articles from Dazed, Whitewall, Numéro Netherlands and 1 more. In the data it was in 4.4% of looks, up from 3.1% in SS26. - Dazed, 2026-06-30: [Men are so back! The boys made their mark on the SS27 catwalks](https://www.dazeddigital.com/fashion/article/70563/1/paris-fashion-week-mens-ss27-givenchy-thom-browne-saul-nash-round-up). AMI Paris used a strong red for tracksuits. - Whitewall, 2026-06-30: [Did We Just Witness the Future of Menswear? 8 Paris Collections Say Yes](https://whitewall.art/fashion/spring-summer-2027-final-mens-collections/). Our Legacy punctuated its black, white and gray palette with red. - Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Yohji Yamamoto included deep red within its mostly dark palette. - MMSCENE, 2026-09-11: [Tommy Hilfiger Brings Spring 2027 to The Plaza Hotel](https://www.malemodelscene.net/brands/tommy-hilfiger/tommy-hilfiger-spring-2027/). Tommy Hilfiger kept red central and added vivid yellow and green. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - John Alexander Skelton: 13 - Comme Des Garçons Homme Plus: 12 - Ami Paris: 10 - 86 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/scarlet) - [SS26](https://tfashion.ai/runway/ss26/menswear/scarlet) ## By fashion week - Paris: 5.8% of looks (125 looks) - Milan: 1.9% of looks (25 looks) - New York: 8.1% of looks (39 looks) - London: 3.0% of looks (13 looks) ## Worn with - Jacket (apparel): 23% of the trend's looks - Shirts (apparel): 16% of the trend's looks - Striped (pattern): 21% of the trend's looks - Checked (pattern): 15% of the trend's looks - Twill (fabric): 26% of the trend's looks - Jersey (fabric): 18% of the trend's looks ## Runway looks 11 of 227 looks. Every look is in T-Fashion. - Celine look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0002-e0108698.jpg?format=auto&width=640 - Institution By Galib Gassanoff look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/institution-by-galib-gassanoff/ready_to_wear_womenswear/photos/0020-9638e107.jpg?format=auto&width=640 - Jacquemus look 37, Corsica: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/corsica/jacquemus/ready_to_wear/photos/0037-57abe7b5.jpg?format=auto&width=640 - Palomo Spain look 20, Madrid: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/madrid/palomo-spain/ready_to_wear/photos/0020-ccaf0a3e.jpg?format=auto&width=640 - Saul Nash look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/saul-nash/ready_to_wear_menswear/photos/0011-0a4f71c0.jpg?format=auto&width=640 - Tibi look 26, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/tibi/ready_to_wear_womenswear/photos/0026-7f8c3ce4.jpg?format=auto&width=640 - Ami Paris look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ami-paris/ready_to_wear_menswear/photos/0033-69124be3.jpg?format=auto&width=640 - Our Legacy look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/our-legacy/ready_to_wear_menswear/photos/0011-636b9403.jpg?format=auto&width=640 - Acne Studios look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/acne-studios/ready_to_wear_menswear/photos/0012-effd1184.jpg?format=auto&width=640 - Valentino look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/valentino/ready_to_wear_womenswear/photos/0023-7273ed50.jpg?format=auto&width=640 - Miu Miu look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/miu-miu/ready_to_wear_womenswear/photos/0043-46cb5291.jpg?format=auto&width=640 ## FAQ **How popular was scarlet at the SS27 menswear shows?** Scarlet appeared in 227 looks from 89 designers. That is 4.4% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is scarlet a trend for spring 2027?** Rising on the runways. Its share of looks is 4.4%, up from 3.1% in SS26. **Which designers showed the most scarlet for SS27?** John Alexander Skelton (13 looks), Comme Des Garçons Homme Plus (12 looks) and Ami Paris (10 looks). **Which fashion week showed the most scarlet?** New York, where 8.1% of looks carried it (39 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.1% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon) - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru) - [Mint](https://tfashion.ai/runway/ss27/menswear/mint) - [Orange](https://tfashion.ai/runway/ss27/menswear/orange) - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/camel): 5.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).