Smoke appeared in 3.9% of looks at the SS27 menswear shows, down from 8.4% in SS26. 88 designers showed it across 200 looks.
- Share of looks
- 3.9%
- Change vs SS26
- −4.5 pts
- 8.4% → 3.9%
- Looks
- 200
- of 5,169
- Designers
- 88
- of 177
Number 15 of 60colors by share of looks. Also measured in Paris (3.5%), Milan (6.0%). Other seasons: FW26 (10.4%), SS26 (13.2%).
Updated October 7, 2026
16-0000 TCX, #9F9C99
Looks
11 of 200 looks, across designers.
-
Ernest W. Baker, look 23 -
Acne Studios, look 29 -
Romeo Hunte, look 18 -
Valentino, look 54 -
Philipp Plein, look 28 -
Diesel, look 10 -
Giorgio Armani, look 90 -
Amiri, look 12
+189 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with smoke, by designer.
- 1 Giorgio Armani 14
- 2 Thom Browne 10
- 3 Amiri 9
85 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.7%
- 2 White 30.8%
- 3 Elemental Gray 12.6%
- 15 Smoke 3.9%
Worn with
Share of the 200 looks with smoke that also had each detail.
Everything worn with smoke
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 6.0%80 looks
- 2 Paris 3.5%76 looks
- 3 New York 3.5%17 looks
- 4 London 1.6%7 looks
Smoke in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 200 looks, filterable by designer, city and color |
| Top 3 designers | All 88 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was smoke at the SS27 menswear shows?
- Smoke appeared in 200 looks from 88 designers. That is 3.9% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is smoke a trend for spring 2027?
- Fading on the runways. Its share of looks is 3.9%, down from 8.4% in SS26.
- Which designers showed the most smoke for SS27?
- Giorgio Armani (14 looks), Thom Browne (10 looks) and Amiri (9 looks).
- Which fashion week showed the most smoke?
- Milan, where 6.0% of looks carried it (80 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.