# Smoke Menswear Color Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/smoke
Data refreshed: October 7, 2026

Smoke appeared in 3.9% of looks at the SS27 menswear shows, down from 8.4% in SS26. 88 designers showed it across 200 looks.

## Numbers

- Share of looks: 3.9%
- Share in SS26: 8.4%
- Change: −4.5 pts (fading)
- Looks: 200
- Designers: 88
- Rank: #15 of 60 key colors by share of looks
- Closest Pantone: 16-0000 TCX (#9F9C99)

## Top designers by look count

- Giorgio Armani: 14
- Thom Browne: 10
- Amiri: 9
- 85 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/menswear/smoke): 10.4% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/smoke): 13.2% of looks

## By fashion week

- Paris: 3.5% of looks (76 looks)
- Milan: 6.0% of looks (80 looks)
- New York: 3.5% of looks (17 looks)
- London: 1.6% of looks (7 looks)

## Worn with

- Jacket (apparel): 31% of the trend's looks
- Pants (apparel): 29% of the trend's looks
- Striped (pattern): 18% of the trend's looks
- Checked (pattern): 13% of the trend's looks
- Twill (fabric): 41% of the trend's looks
- Poplin (fabric): 12% of the trend's looks

## Runway looks

11 of 200 looks. Every look is in T-Fashion.

- Kiko Kostadinov look 22, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kiko-kostadinov/ready_to_wear_menswear/photos/0022-d6f8fc77.jpg?format=auto&width=640
- Attachment look 30, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/attachment/ready_to_wear_menswear/photos/0030-504c8024.jpg?format=auto&width=640
- Sean Suen look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sean-suen/ready_to_wear_menswear/photos/0012-c84293a0.jpg?format=auto&width=640
- Ernest W. Baker look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ernest-w-baker/ready_to_wear/photos/0023-ada7e005.jpg?format=auto&width=640
- Acne Studios look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/acne-studios/ready_to_wear_menswear/photos/0029-d854ad52.jpg?format=auto&width=640
- Romeo Hunte look 18, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/romeo-hunte/ready_to_wear/photos/0018-5b424f28.jpg?format=auto&width=640
- Valentino look 54, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/valentino/ready_to_wear_womenswear/photos/0054-9d09dd82.jpg?format=auto&width=640
- Philipp Plein look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_womenswear/photos/0028-37f6bb6c.jpg?format=auto&width=640
- Diesel look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0010-7ba1e4dc.jpg?format=auto&width=640
- Giorgio Armani look 90, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0090-9654f13f.jpg?format=auto&width=640
- Amiri look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/amiri/ready_to_wear_menswear/photos/0012-de361ce2.jpg?format=auto&width=640

## FAQ

**How popular was smoke at the SS27 menswear shows?**

Smoke appeared in 200 looks from 88 designers. That is 3.9% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is smoke a trend for spring 2027?**

Fading on the runways. Its share of looks is 3.9%, down from 8.4% in SS26.

**Which designers showed the most smoke for SS27?**

Giorgio Armani (14 looks), Thom Browne (10 looks) and Amiri (9 looks).

**Which fashion week showed the most smoke?**

Milan, where 6.0% of looks carried it (80 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.1% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon)
- [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru)
- [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.4% of looks
- [Mint](https://tfashion.ai/runway/ss27/menswear/mint)
- [Orange](https://tfashion.ai/runway/ss27/menswear/orange)
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).