Chocolate appeared in 9.2% of looks at the SS27 menswear shows, down from 13.2% in SS26. 134 designers showed it across 477 looks.
- Share of looks
- 9.2%
- Change vs SS26
- −4.0 pts
- 13.2% → 9.2%
- Looks
- 477
- of 5,169
- Designers
- 134
- of 177
Number 5 of 60colors by share of looks. Also measured in Paris (9.0%), Milan (9.9%), London (12.2%). Other seasons: FW26 (27.4%), SS26 (17.7%).
Updated October 7, 2026
19-1214 TCX, #5C3E35
Looks
11 of 477 looks, across designers.
-
Sean Suen, look 9 -
Acne Studios, look 21 -
Saint Laurent, look 25 -
Ferragamo, look 41 -
Loro Piana, look 3 -
Miu Miu, look 43 -
Im Men, look 20 -
Zegna, look 58
+466 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 2 articles from 10 Magazine USA and Numéro Netherlands. In the data it was in 9.2% of looks, down from 13.2% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
10 Magazine USA · Jun 21, 2026 · Season review
Everything Happening At Milan Men’s SS27Caruso showed a narrow trench coat in chocolate brown.
Numéro Netherlands · Season review
MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3Brett Johnson included chocolate brown in its Amalfi Coast wardrobe.
Designers
Looks with chocolate, by designer.
- 1 Louis Vuitton 13
- 2 Charlie Constantinou 13
- 3 Yoshiokubo 12
131 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.7%
- 2 White 30.8%
- 3 Elemental Gray 12.6%
- 5 Chocolate 9.2%
Worn with
Share of the 477 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 London 12.2%53 looks
- 2 Milan 9.9%132 looks
- 3 Paris 9.0%195 looks
- 4 New York 5.6%27 looks
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 477 looks, filterable by designer, city and color |
| Top 3 designers | All 134 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
Already a customer? Open this in T-Fashion
Book a demo
Tell us a little about you, then pick a time on the next step.
Questions
- How popular was chocolate at the SS27 menswear shows?
- Chocolate appeared in 477 looks from 134 designers. That is 9.2% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is chocolate a trend for spring 2027?
- Fading on the runways. Its share of looks is 9.2%, down from 13.2% in SS26.
- Which designers showed the most chocolate for SS27?
- Louis Vuitton (13 looks), Charlie Constantinou (13 looks) and Yoshiokubo (12 looks).
- Which fashion week showed the most chocolate?
- London, where 12.2% of looks carried it (53 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.