# Chocolate Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/chocolate Data refreshed: October 7, 2026 Chocolate appeared in 9.2% of looks at the SS27 menswear shows, down from 13.2% in SS26. 134 designers showed it across 477 looks. ## Numbers - Share of looks: 9.2% - Share in SS26: 13.2% - Change: −4.0 pts (fading) - Looks: 477 - Designers: 134 - Rank: #5 of 60 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 2 articles from 10 Magazine USA and Numéro Netherlands. In the data it was in 9.2% of looks, down from 13.2% in SS26. - 10 Magazine USA, 2026-06-21: [Everything Happening At Milan Men’s SS27](https://usa.10magazine.com/everything-happening-at-milan-mens-ss27/). Caruso showed a narrow trench coat in chocolate brown. - Numéro Netherlands: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-3). Brett Johnson included chocolate brown in its Amalfi Coast wardrobe. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Louis Vuitton: 13 - Charlie Constantinou: 13 - Yoshiokubo: 12 - 131 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/chocolate): 27.4% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/chocolate): 17.7% of looks ## By fashion week - Paris: 9.0% of looks (195 looks) - Milan: 9.9% of looks (132 looks) - New York: 5.6% of looks (27 looks) - London: 12.2% of looks (53 looks) ## Worn with - Pants (apparel): 35% of the trend's looks - Jacket (apparel): 33% of the trend's looks - Striped (pattern): 12% of the trend's looks - Checked (pattern): 9% of the trend's looks - Twill (fabric): 38% of the trend's looks - Leather (fabric): 14% of the trend's looks ## Runway looks 11 of 477 looks. Every look is in T-Fashion. - Magliano look 8, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/magliano/ready_to_wear_menswear/photos/0008-37d15107.jpg?format=auto&width=640 - Officine Générale look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0001-477dbbf2.jpg?format=auto&width=640 - Ranra look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ranra/ready_to_wear_menswear/photos/0002-1472aba3.jpg?format=auto&width=640 - Sean Suen look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sean-suen/ready_to_wear_menswear/photos/0009-8c572f9f.jpg?format=auto&width=640 - Acne Studios look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/acne-studios/ready_to_wear_menswear/photos/0021-3f0d8f18.jpg?format=auto&width=640 - Saint Laurent look 25, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0025-0d07c365.jpg?format=auto&width=640 - Ferragamo look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0041-94595d58.jpg?format=auto&width=640 - Loro Piana look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_menswear/photos/0003-2ea09a9b.jpg?format=auto&width=640 - Miu Miu look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/miu-miu/ready_to_wear_womenswear/photos/0043-46cb5291.jpg?format=auto&width=640 - Im Men look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0020-0912a13d.jpg?format=auto&width=640 - Zegna look 58, Los Angeles: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/los-angeles/zegna/ready_to_wear_menswear/photos/0058-7254219c.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the SS27 menswear shows?** Chocolate appeared in 477 looks from 134 designers. That is 9.2% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is chocolate a trend for spring 2027?** Fading on the runways. Its share of looks is 9.2%, down from 13.2% in SS26. **Which designers showed the most chocolate for SS27?** Louis Vuitton (13 looks), Charlie Constantinou (13 looks) and Yoshiokubo (12 looks). **Which fashion week showed the most chocolate?** London, where 12.2% of looks carried it (53 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.1% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon) - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru) - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.4% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint) - [Orange](https://tfashion.ai/runway/ss27/menswear/orange) - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).