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Colors, Milan Men's Fashion Week SS27 menswear

Chocolate appeared in 9.9% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 13.9% in SS26. 35 designers showed it across 132 looks.

Share of looks
9.9%
Change vs SS26
−4.0 pts
13.9% → 9.9%
Looks
132
of 1,334
Designers
35
of 39

Number 5 of 22colors by share of looks. Also measured in all cities (9.2%), Paris (9.0%), London (12.2%). Other seasons: FW26 (34.2%), SS26 (25.7%).

Updated October 7, 2026

Giorgio Armani, SS27 menswear, Chocolate, look 60

19-1214 TCX, #5C3E35

Ferragamo, SS27 menswear, Chocolate, look 41

Looks

11 of 132 looks, across designers.

  • Im Men, look 20
  • Emporio Armani, look 17
  • Tell The Truth, look 11
  • Umit Benan, look 1
  • Canali, look 2
  • Dolce & Gabbana, look 27
  • Moschino, look 24
  • Tod's, look 19

+121 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Chocolate came up in coverage from Numéro Netherlands. In the data it was in 9.9% of looks, down from 13.9% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Numéro Netherlands · Jun 21, 2026 · Season review

    MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3

    Tod's used cocoa tones for softly structured garments.

Designers

Looks with chocolate, by designer.

  1. 1 Dolce & Gabbana 9
  2. 2 Tell The Truth 8
  3. 3 Marni 8

32 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.7%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 5 Chocolate 9.9%

Worn with

Share of the 132 looks with chocolate that also had each detail.

Garments

  • Jacket 40%
  • Pants 39%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.7% of looks · +9.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

Numbers in T-Fashion

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 132 looks, filterable by designer, city and color
Top 3 designers All 35 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Milan Men's Fashion Week SS27 menswear shows?
Chocolate appeared in 132 looks from 35 designers. That is 9.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is chocolate a trend for spring 2027?
Fading on the runways. Its share of looks is 9.9%, down from 13.9% in SS26.
Which designers showed the most chocolate for SS27?
Dolce & Gabbana (9 looks), Tell The Truth (8 looks) and Marni (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.