# Chocolate Color Trend, Spring 2027 · Milan Men's Source: https://tfashion.ai/runway/ss27/menswear/milan/chocolate Data refreshed: October 7, 2026 Chocolate appeared in 9.9% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 13.9% in SS26. 35 designers showed it across 132 looks. ## Numbers - Share of looks: 9.9% - Share in SS26: 13.9% - Change: −4.0 pts (fading) - Looks: 132 - Designers: 35 - Rank: #5 of 22 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in coverage from Numéro Netherlands. In the data it was in 9.9% of looks, down from 13.9% in SS26. - Numéro Netherlands, 2026-06-21: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-3). Tod's used cocoa tones for softly structured garments. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Dolce & Gabbana: 9 - Tell The Truth: 8 - Marni: 8 - 32 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/milan/chocolate): 34.2% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/milan/chocolate): 25.7% of looks ## Worn with - Jacket (apparel): 40% of the trend's looks - Pants (apparel): 39% of the trend's looks - Striped (pattern): 11% of the trend's looks - Checked (pattern): 6% of the trend's looks - Twill (fabric): 45% of the trend's looks - Leather (fabric): 16% of the trend's looks ## Runway looks 11 of 132 looks. Every look is in T-Fashion. - Giorgio Armani look 60, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0060-ccff97f0.jpg?format=auto&width=640 - Ferragamo look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0041-94595d58.jpg?format=auto&width=640 - Loro Piana look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_menswear/photos/0003-2ea09a9b.jpg?format=auto&width=640 - Im Men look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0020-0912a13d.jpg?format=auto&width=640 - Emporio Armani look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0017-2a02f653.jpg?format=auto&width=640 - Tell The Truth look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tell-the-truth/ready_to_wear_menswear/photos/0011-0b45d79a.jpg?format=auto&width=640 - Umit Benan look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/umit-benan/ready_to_wear_menswear/photos/0001-d8e9eae1.jpg?format=auto&width=640 - Canali look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/canali/ready_to_wear_menswear/photos/0002-a4381ed1.jpg?format=auto&width=640 - Dolce & Gabbana look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0027-5f966068.jpg?format=auto&width=640 - Moschino look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/moschino/ready_to_wear_womenswear/photos/0024-6733e50a.jpg?format=auto&width=640 - Tod's look 19, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_menswear/photos/0019-e0f62a6f.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Milan Men's Fashion Week SS27 menswear shows?** Chocolate appeared in 132 looks from 35 designers. That is 9.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows. **Is chocolate a trend for spring 2027?** Fading on the runways. Its share of looks is 9.9%, down from 13.9% in SS26. **Which designers showed the most chocolate for SS27?** Dolce & Gabbana (9 looks), Tell The Truth (8 looks) and Marni (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.7% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow): 2.6% of looks - [Ecru](https://tfashion.ai/runway/ss27/menswear/milan/ecru): 5.4% of looks - [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose) - [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks - [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).