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Colors, Paris Men's Fashion Week SS27 menswear

Chocolate appeared in 9.0% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 14.6% in SS26. 54 designers showed it across 195 looks.

Share of looks
9.0%
Change vs SS26
−5.6 pts
14.6% → 9.0%
Looks
195
of 2,168
Designers
54
of 69

Number 5 of 29colors by share of looks. Also measured in all cities (9.2%), Milan (9.9%), London (12.2%). Other seasons: FW26 (26.1%), SS26 (16.3%).

Updated October 7, 2026

Ranra, SS27 menswear, Chocolate, look 2

19-1214 TCX, #5C3E35

Officine Générale, SS27 menswear, Chocolate, look 1

Looks

11 of 195 looks, across designers.

  • Magliano, look 8
  • Acne Studios, look 21
  • Saint Laurent, look 25
  • Miu Miu, look 43
  • Kenzo, look 15
  • Lemaire, look 37
  • Ssstein, look 42
  • System, look 28

+184 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with chocolate, by designer.

  1. 1 Louis Vuitton 13
  2. 2 Acne Studios 10
  3. 3 Ziggy Chen 10

51 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 41.0%
  2. 2 White 25.7%
  3. 3 Elemental Gray 12.4%
  1. 5 Chocolate 9.0%

Worn with

Share of the 195 looks with chocolate that also had each detail.

Garments

  • Pants 33%
  • Jacket 31%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 133
Louis Vuitton, SS27 menswear, Scarlet, look 72

Scarlet

5.8% of looks · +2.8 pts

Key colors
Balenciaga, SS27 menswear, Lemon, look 53

Lemon

Numbers in T-Fashion

Key colors
Ami Paris, SS27 menswear, Butter Yellow, look 49

Butter Yellow

2.1% of looks · +1.4 pts

Key colors
Lanvin, SS27 menswear, Ecru, look 11

Ecru

Numbers in T-Fashion

Key colors
Celine, SS27 menswear, Camel, look 27

Camel

6.2% of looks · +1.5 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 195 looks, filterable by designer, city and color
Top 3 designers All 54 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Paris Men's Fashion Week SS27 menswear shows?
Chocolate appeared in 195 looks from 54 designers. That is 9.0% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is chocolate a trend for spring 2027?
Fading on the runways. Its share of looks is 9.0%, down from 14.6% in SS26.
Which designers showed the most chocolate for SS27?
Louis Vuitton (13 looks), Acne Studios (10 looks) and Ziggy Chen (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.