# Chocolate Color Trend, Spring 2027 · Paris Men's

Source: https://tfashion.ai/runway/ss27/menswear/paris/chocolate
Data refreshed: October 7, 2026

Chocolate appeared in 9.0% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 14.6% in SS26. 54 designers showed it across 195 looks.

## Numbers

- Share of looks: 9.0%
- Share in SS26: 14.6%
- Change: −5.6 pts (fading)
- Looks: 195
- Designers: 54
- Rank: #5 of 29 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## Top designers by look count

- Louis Vuitton: 13
- Acne Studios: 10
- Ziggy Chen: 10
- 51 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/menswear/paris/chocolate): 26.1% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/paris/chocolate): 16.3% of looks

## Worn with

- Pants (apparel): 33% of the trend's looks
- Jacket (apparel): 31% of the trend's looks
- Striped (pattern): 11% of the trend's looks
- Checked (pattern): 11% of the trend's looks
- Twill (fabric): 34% of the trend's looks
- Leather (fabric): 15% of the trend's looks

## Runway looks

11 of 195 looks. Every look is in T-Fashion.

- Ranra look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ranra/ready_to_wear_menswear/photos/0002-1472aba3.jpg?format=auto&width=640
- Officine Générale look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0001-477dbbf2.jpg?format=auto&width=640
- Sean Suen look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sean-suen/ready_to_wear_menswear/photos/0009-8c572f9f.jpg?format=auto&width=640
- Magliano look 8, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/magliano/ready_to_wear_menswear/photos/0008-37d15107.jpg?format=auto&width=640
- Acne Studios look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/acne-studios/ready_to_wear_menswear/photos/0021-3f0d8f18.jpg?format=auto&width=640
- Saint Laurent look 25, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0025-0d07c365.jpg?format=auto&width=640
- Miu Miu look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/miu-miu/ready_to_wear_womenswear/photos/0043-46cb5291.jpg?format=auto&width=640
- Kenzo look 15, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0015-1508e2a7.jpg?format=auto&width=640
- Lemaire look 37, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0037-36ec67c0.jpg?format=auto&width=640
- Ssstein look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ssstein/ready_to_wear_menswear/photos/0042-7cf3a72b.jpg?format=auto&width=640
- System look 28, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/system/ready_to_wear_menswear/photos/0028-30a3a54c.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the Paris Men's Fashion Week SS27 menswear shows?**

Chocolate appeared in 195 looks from 54 designers. That is 9.0% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.

**Is chocolate a trend for spring 2027?**

Fading on the runways. Its share of looks is 9.0%, down from 14.6% in SS26.

**Which designers showed the most chocolate for SS27?**

Louis Vuitton (13 looks), Acne Studios (10 looks) and Ziggy Chen (10 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Scarlet](https://tfashion.ai/runway/ss27/menswear/paris/scarlet): 5.8% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/paris/lemon)
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/paris/butter-yellow): 2.1% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/paris/ecru)
- [Camel](https://tfashion.ai/runway/ss27/menswear/paris/camel): 6.2% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/paris/midnight-blue): 9.2% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/paris/black): 41.0% of looks
- [White](https://tfashion.ai/runway/ss27/menswear/paris/white): 25.7% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).