Nordic blue appeared in 4.9% of looks at the SS27 menswear shows, down from 5.9% in SS26. 108 designers showed it across 251 looks.
- Share of looks
- 4.9%
- Change vs SS26
- −1.0 pts
- 5.9% → 4.9%
- Looks
- 251
- of 5,169
- Designers
- 108
- of 177
Number 10 of 60colors by share of looks. Also measured in Paris, Milan. Other seasons: FW26, SS26.
Updated October 7, 2026
17-4023 TCX, #5B7E98
Looks
11 of 251 looks, across designers.
-
Act No.1, look 26 -
Dior Men, look 22 -
Celine, look 24 -
William Fan, look 12 -
Giorgio Armani, look 108 -
Emporio Armani, look 52 -
Diesel, look 59 -
Kolor, look 31
+240 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with nordic blue, by designer.
- 1 Giorgio Armani 8
- 2 Louis Vuitton 7
- 3 Dolce & Gabbana 7
105 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.7%
- 2 White 30.8%
- 3 Elemental Gray 12.6%
- 10 Nordic Blue 4.9%
Worn with
Share of the 251 looks with nordic blue that also had each detail.
Everything worn with nordic blue
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 London 6.2%27 looks
- 2 Milan 5.2%70 looks
- 3 Paris 4.9%106 looks
- 4 New York 3.5%17 looks
Nordic Blue in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 251 looks, filterable by designer, city and color |
| Top 3 designers | All 108 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was nordic blue at the SS27 menswear shows?
- Nordic blue appeared in 251 looks from 108 designers. That is 4.9% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is nordic blue a trend for spring 2027?
- Fading on the runways. Its share of looks is 4.9%, down from 5.9% in SS26.
- Which designers showed the most nordic blue for SS27?
- Giorgio Armani (8 looks), Louis Vuitton (7 looks) and Dolce & Gabbana (7 looks).
- Which fashion week showed the most nordic blue?
- London, where 6.2% of looks carried it (27 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.