Skip to content
Menu

Colors, Milan Men's Fashion Week SS27 menswear

Nordic blue is one of the 22 colors T-Fashion measured at the Milan Men's Fashion Week SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks
Change vs SS26
Looks
Designers

One of 22colors measured. Its rank, share of looks and change are in T-Fashion. Also measured in all cities (4.9%), Paris. Other seasons: FW26, SS26.

Updated October 7, 2026

Etro, SS27 menswear, Nordic Blue, look 13

17-4023 TCX, #5B7E98

Act No.1, SS27 menswear, Nordic Blue, look 26

Looks

11 looks, across designers.

  • Emporio Armani, look 52
  • Brioni, look 34
  • Diesel, look 59
  • Philipp Plein, look 19
  • Venerdì Pomeriggio, look 12
  • Boglioli, look 8
  • Msgm, look 17
  • Paul Smith, look 13

Every look

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers and cities

Who showed nordic blue, and where.

The designers and fashion weeks behind nordic blue

Each with their looks, in T-Fashion.

Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.7%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%

The full ranking of 22 colors

This preview shows the top three.

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks Every look, filterable by designer, city and color
Photos and press Share of looks, change, rank, designers and cities
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

Is nordic blue a trend for spring 2027?
T-Fashion measured nordic blue among the 22 colors at the Milan Men's Fashion Week SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.