Skip to content
Menu

Colors, Paris Fashion Week SS27 womenswear

Ecru appeared in 3.7% of looks at the Paris Fashion Week SS27 womenswear shows, up from 2.5% in SS26. 51 designers showed it across 124 looks.

Share of looks
3.7%
Change vs SS26
+1.2 pts
2.5% → 3.7%
Looks
124
of 3,346
Designers
51
of 90

Number 9 of 42colors by share of looks. Also measured in all cities (4.7%), New York (5.3%), Milan (4.5%), London (4.6%), Copenhagen (9.4%). Other seasons: FW26, SS26.

Updated October 7, 2026

Lanvin, SS27 womenswear, Ecru, look 31

11-0809 TCX, #F3DFCA

Chloé, SS27 womenswear, Ecru, look 50

Looks

11 of 124 looks, across designers.

  • Zimmermann, look 7
  • Balenciaga, look 7
  • Sacai, look 36
  • Elie Saab, look 31
  • Carven, look 15
  • Stella Mccartney, look 1
  • Julie Kegels, look 7
  • Dior, look 37

+113 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Book a demo Already a customer? Open in T-Fashion

In the press

Ecru came up in 2 articles from Who What Wear and Numéro Netherlands. In the data it was in 3.7% of looks, up from 2.5% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Who What Wear · Sep 30, 2026 · Show review

    Balmain’s Spring 2027 Woman Is Equal Parts Parisian Glamour and California Desert Mystic

    Balmain used ivory among colors associated with West Coast dawn and dusk.

  2. Numéro Netherlands · Oct 2, 2026 · Show review

    PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 4

    Balenciaga opened with ivory tones before moving into brighter coral-inspired colors.

Designers

Looks with ecru, by designer.

  1. 1 Schiaparelli 8
  2. 2 Rodarte 8
  3. 3 Isabel Marant 7

48 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Book a demo Already a customer? Open in T-Fashion

Ranking

Share of looks among colors. The tick marks SS26.

All 42
  1. 1 Black 38.2%
  2. 2 White 23.5%
  3. 3 Sand 6.9%
  1. 9 Ecru 3.7%

Worn with

Share of the 124 looks with ecru that also had each detail.

Garments

  • Dress 21%
  • Pants 16%

Fabrics

Patterns

Everything worn with ecru

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Book a demo Already a customer? Open in T-Fashion

More Paris womenswear trends

All 203
Akris, SS27 womenswear, Black, look 30

Black

38.2% of looks · +3.8 pts

Key colors
Gauchere, SS27 womenswear, White, look 16

White

23.5% of looks · +2.7 pts

Key colors
Chloé, SS27 womenswear, Butter Yellow, look 35

Butter Yellow

Numbers in T-Fashion

Key colors
Loewe, SS27 womenswear, Lemon, look 50

Lemon

Numbers in T-Fashion

Key colors
Elie Saab, SS27 womenswear, Sand, look 43

Sand

6.9% of looks · +1.4 pts

Key colors

Ecru in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 124 looks, filterable by designer, city and color
Top 3 designers All 51 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

How popular was ecru at the Paris Fashion Week SS27 womenswear shows?
Ecru appeared in 124 looks from 51 designers. That is 3.7% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.
Is ecru a trend for spring 2027?
Rising on the runways. Its share of looks is 3.7%, up from 2.5% in SS26.
Which designers showed the most ecru for SS27?
Schiaparelli (8 looks), Rodarte (8 looks) and Isabel Marant (7 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.