Colors, London Fashion Week SS27 womenswear
Ecru appeared in 4.6% of looks at the London Fashion Week SS27 womenswear shows, up from 3.5% in SS26. 30 designers showed it across 66 looks.
- Share of looks
- 4.6%
- Change vs SS26
- +1.1 pts
- 3.5% → 4.6%
- Looks
- 66
- of 1,450
- Designers
- 30
- of 52
Number 6 of 20colors by share of looks. Also measured in all cities (4.7%), Paris (3.7%), New York (5.3%), Milan (4.5%), Copenhagen (9.4%). Other seasons: FW26, SS26.
Updated October 7, 2026
11-0809 TCX, #F3DFCA
Looks
11 of 66 looks, across designers.
-
Selasi, look 10 -
Talia Byre, look 2 -
Sharon Wauchob, look 5 -
Di Petsa, look 10 -
Toga, look 25 -
Labrum London, look 5 -
Bora Aksu, look 3 -
Mcqueen, look 40
+55 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Ecru came up in 7 articles from Vogue, WWD and Who What Wear. In the data it was in 4.6% of looks, up from 3.5% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 22, 2026 · Show review
Tolu Coker Spring 2027 Ready-to-Wear CollectionThe palette ran through browns and ecrus, lifted by cobalt and coral.
WWD · Sep 20, 2026 · Show review
Mulberry Spring 2027: Back in the GameCream was one of the neutrals, with taupe, caramel and chocolate, used for the leather skirts and dresses.
WWD · Sep 20, 2026 · Show review
Edeline Lee Spring 2027: Step and RepeatAn Edeline Lee dress in green and ivory crinkled georgette was made to twirl, as a principal dancer showed.
Vogue · Sep 19, 2026 · Show review
Toga Spring 2027 Ready-to-Wear CollectionToga layered a clotted-cream blazer over a thin wisp of chartreuse organza.
Who What Wear · Sep 28, 2026 · Trend report
The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027Annie's took a Victorian line, matching an embroidered ivory pencil skirt to a corset-style jacket.
Vogue · Sep 19, 2026 · Show review
Talia Byre Spring 2027 Ready-to-Wear CollectionTalia Byre dropped the all-white plan, but much of the line stayed in ivory and correction-fluid white.
Designers
Looks with ecru, by designer.
- 1 Talia Byre 6
- 2 Ashley Williams 5
- 3 Hope For Flowers 4
27 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Worn with
Share of the 66 looks with ecru that also had each detail.
Everything worn with ecru
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Ecru in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 66 looks, filterable by designer, city and color |
| Top 3 designers | All 30 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was ecru at the London Fashion Week SS27 womenswear shows?
- Ecru appeared in 66 looks from 30 designers. That is 4.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
- Is ecru a trend for spring 2027?
- Rising on the runways. Its share of looks is 4.6%, up from 3.5% in SS26.
- Which designers showed the most ecru for SS27?
- Talia Byre (6 looks), Ashley Williams (5 looks) and Hope For Flowers (4 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.