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Colors, London Fashion Week SS27 womenswear

Nordic blue appeared in 2.8% of looks at the London Fashion Week SS27 womenswear shows, up from 1.2% in SS26. 19 designers showed it across 41 looks.

Share of looks
2.8%
Change vs SS26
+1.6 pts
1.2% → 2.8%
Looks
41
of 1,450
Designers
19
of 52

Number 12 of 20colors by share of looks. Also measured in all cities, Paris, New York, Milan. Other seasons: FW26, SS26.

Updated October 7, 2026

Mithridate, SS27 womenswear, Nordic Blue, look 42

17-4023 TCX, #5B7E98

Mulberry, SS27 womenswear, Nordic Blue, look 45

Looks

11 of 41 looks, across designers.

  • Mowalola, look 2
  • Eudon Choi, look 4
  • Tolu Coker, look 5
  • Knwls, look 4
  • Oscar Ouyang, look 18
  • Aaron Esh, look 7
  • Stefan Cooke, look 12
  • Fashion East, look 7

+30 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with nordic blue, by designer.

  1. 1 Masha Popova 7
  2. 2 M & S 6
  3. 3 Fashion East 3

16 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 20
  1. 1 Black 33.0%
  2. 2 White 30.3%
  3. 3 Chocolate 5.2%
  1. 12 Nordic Blue 2.8%

Worn with

Share of the 41 looks with nordic blue that also had each detail.

Garments

  • Jeans 34%
  • Skirts 22%

Fabrics

Everything worn with nordic blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 41 looks, filterable by designer, city and color
Top 3 designers All 19 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was nordic blue at the London Fashion Week SS27 womenswear shows?
Nordic blue appeared in 41 looks from 19 designers. That is 2.8% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is nordic blue a trend for spring 2027?
Rising on the runways. Its share of looks is 2.8%, up from 1.2% in SS26.
Which designers showed the most nordic blue for SS27?
Masha Popova (7 looks), M & S (6 looks) and Fashion East (3 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.