# Nordic Blue Color Trend, Spring 2027 · London Fashion Week

Source: https://tfashion.ai/runway/ss27/london/nordic-blue
Data refreshed: October 7, 2026

Nordic blue appeared in 2.8% of looks at the London Fashion Week SS27 womenswear shows, up from 1.2% in SS26. 19 designers showed it across 41 looks.

## Numbers

- Share of looks: 2.8%
- Share in SS26: 1.2%
- Change: +1.6 pts (rising)
- Looks: 41
- Designers: 19
- Rank: #12 of 20 key colors by share of looks
- Closest Pantone: 17-4023 TCX (#5B7E98)

## Top designers by look count

- Masha Popova: 7
- M & S: 6
- Fashion East: 3
- 16 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/london/nordic-blue)
- [SS26](https://tfashion.ai/runway/ss26/london/nordic-blue)

## Worn with

- Jeans (apparel): 34% of the trend's looks
- Skirts (apparel): 22% of the trend's looks
- Denim (fabric): 44% of the trend's looks
- Jersey (fabric): 15% of the trend's looks

## Runway looks

11 of 41 looks. Every look is in T-Fashion.

- Mithridate look 42, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mithridate/ready_to_wear/photos/0042-08f56a68.jpg?format=auto&width=640
- Mulberry look 45, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0045-11c7948c.jpg?format=auto&width=640
- Charlie Constantinou look 9, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/charlie-constantinou/ready_to_wear/photos/0009-2245b61b.jpg?format=auto&width=640
- Mowalola look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0002-b851200a.jpg?format=auto&width=640
- Eudon Choi look 4, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/eudon-choi/ready_to_wear_womenswear/photos/0004-416f251e.jpg?format=auto&width=640
- Tolu Coker look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/tolu-coker/ready_to_wear_womenswear/photos/0005-99d6450a.jpg?format=auto&width=640
- Knwls look 4, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/knwls/ready_to_wear_womenswear/photos/0004-fc07ec27.jpg?format=auto&width=640
- Oscar Ouyang look 18, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/oscar-ouyang/ready_to_wear/photos/0018-dc2249fb.jpg?format=auto&width=640
- Aaron Esh look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/aaron-esh/ready_to_wear/photos/0007-3e765480.jpg?format=auto&width=640
- Stefan Cooke look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/stefan-cooke/ready_to_wear/photos/0012-43e9f279.jpg?format=auto&width=640
- Fashion East look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/fashion-east/ready_to_wear/photos/0007-7730c93c.jpg?format=auto&width=640

## FAQ

**How popular was nordic blue at the London Fashion Week SS27 womenswear shows?**

Nordic blue appeared in 41 looks from 19 designers. That is 2.8% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.

**Is nordic blue a trend for spring 2027?**

Rising on the runways. Its share of looks is 2.8%, up from 1.2% in SS26.

**Which designers showed the most nordic blue for SS27?**

Masha Popova (7 looks), M & S (6 looks) and Fashion East (3 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/london/white): 30.3% of looks
- [Black](https://tfashion.ai/runway/ss27/london/black): 33.0% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/london/midnight-blue): 4.5% of looks
- [Ecru](https://tfashion.ai/runway/ss27/london/ecru): 4.6% of looks
- [Chocolate](https://tfashion.ai/runway/ss27/london/chocolate): 5.2% of looks
- [Silver](https://tfashion.ai/runway/ss27/london/silver)
- [Baby Blue](https://tfashion.ai/runway/ss27/london/baby-blue)
- [Elemental Gray](https://tfashion.ai/runway/ss27/london/elemental-gray): 5.2% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).