# Ecru Color Trend, Spring 2027 · Paris Fashion Week Source: https://tfashion.ai/runway/ss27/paris/ecru Data refreshed: October 7, 2026 Ecru appeared in 3.7% of looks at the Paris Fashion Week SS27 womenswear shows, up from 2.5% in SS26. 51 designers showed it across 124 looks. ## Numbers - Share of looks: 3.7% - Share in SS26: 2.5% - Change: +1.2 pts (rising) - Looks: 124 - Designers: 51 - Rank: #9 of 42 key colors by share of looks - Closest Pantone: 11-0809 TCX (#F3DFCA) ## In the press Ecru came up in 2 articles from Who What Wear and Numéro Netherlands. In the data it was in 3.7% of looks, up from 2.5% in SS26. - Who What Wear, 2026-09-30: [Balmain’s Spring 2027 Woman Is Equal Parts Parisian Glamour and California Desert Mystic](https://www.whowhatwear.com/fashion/runway/balmain-spring-summer-2027). Balmain used ivory among colors associated with West Coast dawn and dusk. - Numéro Netherlands, 2026-10-02: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-4). Balenciaga opened with ivory tones before moving into brighter coral-inspired colors. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Schiaparelli: 8 - Rodarte: 8 - Isabel Marant: 7 - 48 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/paris/ecru) - [SS26](https://tfashion.ai/runway/ss26/paris/ecru) ## Worn with - Dress (apparel): 21% of the trend's looks - Pants (apparel): 16% of the trend's looks - Floral (pattern): 12% of the trend's looks - Striped (pattern): 8% of the trend's looks - Twill (fabric): 19% of the trend's looks - Satin (fabric): 19% of the trend's looks ## Runway looks 11 of 124 looks. Every look is in T-Fashion. - Lanvin look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lanvin/ready_to_wear_womenswear/photos/0031-efdfe67a.jpg?format=auto&width=640 - Chloé look 50, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/chloe/ready_to_wear_womenswear/photos/0050-ce7af9ec.jpg?format=auto&width=640 - Akris look 15, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/akris/ready_to_wear_womenswear/photos/0015-2ad09620.jpg?format=auto&width=640 - Zimmermann look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/zimmermann/ready_to_wear_womenswear/photos/0007-17debcab.jpg?format=auto&width=640 - Balenciaga look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/balenciaga/ready_to_wear_womenswear/photos/0007-5a4fbd83.jpg?format=auto&width=640 - Sacai look 36, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sacai/ready_to_wear_womenswear/photos/0036-ae1fa8bf.jpg?format=auto&width=640 - Elie Saab look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/elie-saab/ready_to_wear_womenswear/photos/0031-58b36baa.jpg?format=auto&width=640 - Carven look 15, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/carven/ready_to_wear_womenswear/photos/0015-0b3541da.jpg?format=auto&width=640 - Stella Mccartney look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/stella-mccartney/ready_to_wear_womenswear/photos/0001-476167fc.jpg?format=auto&width=640 - Julie Kegels look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/julie-kegels/ready_to_wear_womenswear/photos/0007-6b3cf559.jpg?format=auto&width=640 - Dior look 37, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/christian-dior/ready_to_wear_womenswear/photos/0037-e3257b69.jpg?format=auto&width=640 ## FAQ **How popular was ecru at the Paris Fashion Week SS27 womenswear shows?** Ecru appeared in 124 looks from 51 designers. That is 3.7% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows. **Is ecru a trend for spring 2027?** Rising on the runways. Its share of looks is 3.7%, up from 2.5% in SS26. **Which designers showed the most ecru for SS27?** Schiaparelli (8 looks), Rodarte (8 looks) and Isabel Marant (7 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Black](https://tfashion.ai/runway/ss27/paris/black): 38.2% of looks - [White](https://tfashion.ai/runway/ss27/paris/white): 23.5% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/paris/butter-yellow) - [Lemon](https://tfashion.ai/runway/ss27/paris/lemon) - [Sand](https://tfashion.ai/runway/ss27/paris/sand): 6.9% of looks - [Scarlet](https://tfashion.ai/runway/ss27/paris/scarlet): 4.6% of looks - [Caramel](https://tfashion.ai/runway/ss27/paris/caramel) - [Dusty Rose](https://tfashion.ai/runway/ss27/paris/dusty-rose) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).