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Colors, Paris Fashion Week SS27 womenswear

White appeared in 23.5% of looks at the Paris Fashion Week SS27 womenswear shows, up from 20.8% in SS26. 93 designers showed it across 787 looks.

Share of looks
23.5%
Change vs SS26
+2.7 pts
20.8% → 23.5%
Looks
787
of 3,346
Designers
93
of 90

Number 2 of 42colors by share of looks. Also measured in all cities (28.9%), New York (32.4%), Milan (26.4%), London (30.3%), Copenhagen (36.2%), Tokyo (32.5%). Other seasons: FW26 (10.3%), SS26 (18.2%).

Updated October 7, 2026

Gauchere, SS27 womenswear, White, look 16

11-0601 TCX, #F4F9FF

Cecilie Bahnsen, SS27 womenswear, White, look 15

Looks

11 of 787 looks, across designers.

  • Chloé, look 2
  • Carven, look 14
  • Lacoste, look 50
  • Stella Mccartney, look 7
  • Zimmermann, look 12
  • Balenciaga, look 1
  • Hodakova, look 40
  • Hermès, look 3

+776 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

White came up in 27 articles from Vogue, WWD, Grazia UK and 12 more. In the data it was in 23.5% of looks, up from 20.8% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Oct 1, 2026 · Show review

    Balenciaga Spring 2027 Ready-to-Wear Collection

    A white shirt gains a stitched peplum and a white T-shirt gets the same couture treatment.

  2. Vogue · Oct 1, 2026 · Show review

    Chloé Spring 2027 Ready-to-Wear Collection

    White appears in a petal-edged swimsuit, baby-doll dresses, tailoring over lace harness blouses and Kamali's own broderie anglaise blouse.

  3. WWD · Oct 1, 2026 · Show review

    Chloé Spring 2027: Broderie Anglaise — and Other Obsessions

    Chloé reworked an archival white suit with scalloped edges.

  4. WWD · Oct 1, 2026 · Show review

    Balenciaga Spring 2027: Stitch Fixation

    A white shirt with a stitched peplum is paired with white bias-cut jeans in the opening look.

  5. Grazia UK · Sep 29, 2026 · Season review

    Follow The Highlights From Paris Fashion Week Spring/Summer ’27

    Vaquera opened with large white gowns before replacing them with neon versions.

  6. The Zoe Report · Oct 2, 2026 · Show review

    Pierpaolo Piccioli Reimagined Balenciaga Couture As Everyday Wear For Spring/Summer 2027

    Balenciaga opened with a white shirt and later used white flower shapes on a transparent tank.

Designers

Looks with white, by designer.

  1. 1 Dior 36
  2. 2 Chanel 28
  3. 3 Rick Owens 26

90 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 42
  1. 1 Black 38.2%
  2. 2 White 23.5%
  3. 3 Sand 6.9%

The full ranking of 42 colors

This preview shows the top three.

Worn with

Share of the 787 looks with white that also had each detail.

Garments

  • Dress 21%
  • Shirts 19%

Fabrics

Patterns

Everything worn with white

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

White in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 787 looks, filterable by designer, city and color
Top 3 designers All 93 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was white at the Paris Fashion Week SS27 womenswear shows?
White appeared in 787 looks from 93 designers. That is 23.5% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.
Is white a trend for spring 2027?
Rising on the runways. Its share of looks is 23.5%, up from 20.8% in SS26.
Which designers showed the most white for SS27?
Dior (36 looks), Chanel (28 looks) and Rick Owens (26 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.