Fabrics, Milan Men's Fashion Week SS27 menswear
Denim appeared in 13.7% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 7.8% in SS26. 31 designers showed the trend across 183 looks.
- Share of looks
- 13.7%
- Change vs SS26
- +5.9 pts
- 7.8% → 13.7%
- Looks
- 183
- of 1,334
- Designers
- 31
- of 39
Number 3 of 14fabrics by share of looks. Also measured in all cities (14.4%), Paris (14.8%), London (14.9%), New York (18.6%), Tokyo (11.8%). Other seasons: FW26.
Updated October 7, 2026
Looks
11 of 183 looks, across designers.
-
Shinyakozuka, look 13 -
Philipp Plein, look 10 -
Diesel, look 26 -
Brunello Cucinelli, look 35 -
Dolce & Gabbana, look 79 -
Emporio Armani, look 38 -
Gucci, look 21 -
Im Men, look 3
+172 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Denim came up in 5 articles from Monocle, Numéro Netherlands and nss magazine. In the data it was in 13.7% of looks, up from 7.8% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Monocle · Jun 23, 2026 · Season review
The 10 best spring/summer 2027 collections at Milan Fashion Week Men’sPrada used white denim for its reduced silhouettes.
Numéro Netherlands · Jun 22, 2026 · Season review
MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4Giorgio Armani increased its use of denim alongside safari jackets.
Numéro Netherlands · Jun 20, 2026 · Season review
MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2MSGM used washed denim, while Dolce & Gabbana embellished its denim pieces.
nss magazine · Sep 28, 2026 · Show review
Per la collezione SS27, Loro Piana ha guardato alla vita realeLoro Piana styled coats with jeans.
Numéro Netherlands · Jun 19, 2026 · Season review
MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1Ralph Lauren assembled denim jackets from panels with different washes.
Designers
Looks with denim, by designer.
- 1 Philipp Plein 18
- 2 Ralph Lauren 16
- 3 Dolce & Gabbana 15
28 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among fabrics. The tick marks SS26.
The full ranking of 14 fabrics
This preview shows the top three.
Worn with
Share of the 183 looks with denim that also had each detail.
Everything worn with denim
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Denim in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 183 looks, filterable by designer, city and color |
| Top 3 designers | All 31 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was denim at the Milan Men's Fashion Week SS27 menswear shows?
- Denim appeared in 183 looks from 31 designers. That is 13.7% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
- Is denim a trend for spring 2027?
- Rising on the runways. Its share of looks is 13.7%, up from 7.8% in SS26.
- Which designers showed the most denim for SS27?
- Philipp Plein (18 looks), Ralph Lauren (16 looks) and Dolce & Gabbana (15 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.