# Denim Trend, Spring 2027 · Milan Men's Fashion Week

Source: https://tfashion.ai/runway/ss27/menswear/milan/denim
Data refreshed: October 7, 2026

Denim appeared in 13.7% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 7.8% in SS26. 31 designers showed the trend across 183 looks.

## Numbers

- Share of looks: 13.7%
- Share in SS26: 7.8%
- Change: +5.9 pts (rising)
- Looks: 183
- Designers: 31
- Rank: #3 of 14 key fabrics by share of looks

## In the press

Denim came up in 5 articles from Monocle, Numéro Netherlands and nss magazine. In the data it was in 13.7% of looks, up from 7.8% in SS26.

- Monocle, 2026-06-23: [The 10 best spring/summer 2027 collections at Milan Fashion Week Men’s](https://monocle.com/fashion/best-spring-summer-2027-milan-fashion-week-mens/). Prada used white denim for its reduced silhouettes.
- Numéro Netherlands, 2026-06-22: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-springsummer-2027-day-4). Giorgio Armani increased its use of denim alongside safari jackets.
- Numéro Netherlands, 2026-06-20: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-2). MSGM used washed denim, while Dolce & Gabbana embellished its denim pieces.
- nss magazine, 2026-09-28: [Per la collezione SS27, Loro Piana ha guardato alla vita reale](https://www.nssmag.com/it/fashion/47035/per-la-collezione-ss27-loro-piana-ha-guardato-alla-vita-reale). Loro Piana styled coats with jeans.
- Numéro Netherlands, 2026-06-19: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-springsummer-2027-day-1). Ralph Lauren assembled denim jackets from panels with different washes.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Philipp Plein: 18
- Ralph Lauren: 16
- Dolce & Gabbana: 15
- 28 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/menswear/milan/denim)

## Worn with

- Jeans (apparel): 80% of the trend's looks
- Jacket (apparel): 23% of the trend's looks
- Nordic Blue (color): 18% of the trend's looks
- White (color): 16% of the trend's looks
- Abstract (pattern): 3% of the trend's looks

## Runway looks

11 of 183 looks. Every look is in T-Fashion.

- Venerdì Pomeriggio look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0011-001219af.jpg?format=auto&width=640
- Giorgio Armani look 124, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0124-99a3c12d.jpg?format=auto&width=640
- Msgm look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_menswear/photos/0020-3b971b72.jpg?format=auto&width=640
- Shinyakozuka look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0013-11030154.jpg?format=auto&width=640
- Philipp Plein look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_menswear/photos/0010-786704d5.jpg?format=auto&width=640
- Diesel look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0026-64238ce5.jpg?format=auto&width=640
- Brunello Cucinelli look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0035-42b56dcf.jpg?format=auto&width=640
- Dolce & Gabbana look 79, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0079-08bbdc53.jpg?format=auto&width=640
- Emporio Armani look 38, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0038-00698d7d.jpg?format=auto&width=640
- Gucci look 21, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/gucci/ready_to_wear_menswear/photos/0021-c205b838.jpg?format=auto&width=640
- Im Men look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0003-0a00e370.jpg?format=auto&width=640

## FAQ

**How popular was denim at the Milan Men's Fashion Week SS27 menswear shows?**

Denim appeared in 183 looks from 31 designers. That is 13.7% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

**Is denim a trend for spring 2027?**

Rising on the runways. Its share of looks is 13.7%, up from 7.8% in SS26.

**Which designers showed the most denim for SS27?**

Philipp Plein (18 looks), Ralph Lauren (16 looks) and Dolce & Gabbana (15 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Rib Knit](https://tfashion.ai/runway/ss27/menswear/milan/rib-knit)
- [Satin](https://tfashion.ai/runway/ss27/menswear/milan/satin)
- [Leather](https://tfashion.ai/runway/ss27/menswear/milan/leather): 11.1% of looks
- [Sheer](https://tfashion.ai/runway/ss27/menswear/milan/sheer)
- [Sweater Knit](https://tfashion.ai/runway/ss27/menswear/milan/sweater-knit)
- [Jersey](https://tfashion.ai/runway/ss27/menswear/milan/jersey)
- [Fine Gauge](https://tfashion.ai/runway/ss27/menswear/milan/fine-gauge)
- [Parachute](https://tfashion.ai/runway/ss27/menswear/milan/parachute)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).