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Fabrics, Paris Men's Fashion Week SS27 menswear

Denim appeared in 14.8% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 12.5% in SS26. 57 designers showed the trend across 321 looks.

Share of looks
14.8%
Change vs SS26
+2.3 pts
12.5% → 14.8%
Looks
321
of 2,168
Designers
57
of 69

Number 3 of 16fabrics by share of looks. Also measured in all cities (14.4%), Milan (13.7%), London (14.9%), New York (18.6%), Tokyo (11.8%). Other seasons: FW26, SS26.

Updated October 7, 2026

Egonlab, SS27 menswear, Denim, look 5
Junya Watanabe, SS27 menswear, Denim, look 31
Undercover, SS27 menswear, Denim, look 23

Looks

11 of 321 looks, across designers.

  • Sacai, look 14
  • Acne Studios, look 16
  • Wooyoungmi, look 43
  • Lad, look 10
  • Louis Vuitton, look 17
  • Willy Chavarria, look 44
  • Kenzo, look 33
  • Auralee, look 13

+310 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Denim came up in 11 articles from Elle, 10 Magazine, Dazed and 5 more. In the data it was in 14.8% of looks, up from 12.5% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Elle · Jun 29, 2026 · Trend report

    The Spring/Summer 2027 Men’s Shows Were as Hot as the Paris Heatwave

    Louis Vuitton decorated denim; Celine styled visibly stitched jeans with a coat, shirt and tie.

  2. 10 Magazine · Season review

    Everything Happening At Paris Men’s SS27

    Dior Men mixed damaged jeans into its light tailoring.

  3. Dazed · Jun 24, 2026 · Show review

    Dior’s disco divas: Unpacking the SS27 menswear show in numbers

    Dior Men deliberately tore denim as part of its remix of formal and casual clothing.

  4. FashionUnited · Jul 25, 2026 · Trend report

    SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more

    Kenzo styled its green coat with dark, loosely cut raw denim jeans.

  5. ELLE Singapore · Jul 6, 2026 · Season review

    The ELLE Word: Men's Spring/Summer 2027 At Paris Fashion Week

    Feng Chen Wang reconstructed denim jackets; Louis Vuitton decorated a denim bomber with beads.

  6. FashionUnited · Jul 2, 2026 · Trend report

    Between heatwave and restraint: Menswear trends from Paris

    Dior combined light tailoring with ripped jeans.

Designers

Looks with denim, by designer.

  1. 1 1199 21
  2. 2 Dior Men 18
  3. 3 Junya Watanabe 15

54 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among fabrics. The tick marks SS26.

All 16
  1. 1 Twill 60.3%
  2. 2 Poplin 22.6%
  3. 3 Denim 14.8%

The full ranking of 16 fabrics

This preview shows the top three.

Worn with

Share of the 321 looks with denim that also had each detail.

Colors

Garments

  • Jeans 75%
  • Jacket 16%

Patterns

Everything worn with denim

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Denim in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 321 looks, filterable by designer, city and color
Top 3 designers All 57 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was denim at the Paris Men's Fashion Week SS27 menswear shows?
Denim appeared in 321 looks from 57 designers. That is 14.8% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is denim a trend for spring 2027?
Rising on the runways. Its share of looks is 14.8%, up from 12.5% in SS26.
Which designers showed the most denim for SS27?
1199 (21 looks), Dior Men (18 looks) and Junya Watanabe (15 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.