# Denim Trend, Spring 2027 · Paris Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/paris/denim Data refreshed: October 7, 2026 Denim appeared in 14.8% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 12.5% in SS26. 57 designers showed the trend across 321 looks. ## Numbers - Share of looks: 14.8% - Share in SS26: 12.5% - Change: +2.3 pts (rising) - Looks: 321 - Designers: 57 - Rank: #3 of 16 key fabrics by share of looks ## In the press Denim came up in 11 articles from Elle, 10 Magazine, Dazed and 5 more. In the data it was in 14.8% of looks, up from 12.5% in SS26. - Elle, 2026-06-29: [The Spring/Summer 2027 Men’s Shows Were as Hot as the Paris Heatwave](https://www.elle.com/runway/a71732803/spring-summer-2027-mens-fashion-week-runway-trends/). Louis Vuitton decorated denim; Celine styled visibly stitched jeans with a coat, shirt and tie. - 10 Magazine: [Everything Happening At Paris Men’s SS27](https://10magazine.com/everything-happening-at-paris-mens-ss27/). Dior Men mixed damaged jeans into its light tailoring. - Dazed, 2026-06-24: [Dior’s disco divas: Unpacking the SS27 menswear show in numbers](https://www.dazeddigital.com/fashion/article/70517/1/dior-ss27-paris-fashion-week-mens-jonathan-anderson-disco). Dior Men deliberately tore denim as part of its remix of formal and casual clothing. - FashionUnited, 2026-07-25: [SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more](https://fashionunited.com/news/fashion/ss27-menswear-trend-the-colorful-preppy-aesthetic-from-thom-browne-polo-ralph-lauren-and-more/2026072573623). Kenzo styled its green coat with dark, loosely cut raw denim jeans. - ELLE Singapore, 2026-07-06: [The ELLE Word: Men's Spring/Summer 2027 At Paris Fashion Week](https://elle.com.sg/fashion/paris-fashion-week-men-spring-summer-2027/). Feng Chen Wang reconstructed denim jackets; Louis Vuitton decorated a denim bomber with beads. - FashionUnited, 2026-07-02: [Between heatwave and restraint: Menswear trends from Paris](https://fashionunited.ca/news/fashion/between-heatwave-and-restraint-menswear-trends-from-paris/2026070245723). Dior combined light tailoring with ripped jeans. - Numéro Netherlands, 2026-06-26: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-2). Dior decorated jeans with crystals and used pink denim shorts beneath tailored coats. - El País, 2026-06-25: [Trajes, bordados, neopreno y trampantojos: París explora los límites de la elegancia](https://elpais.com/icon/2026-06-25/trajes-bordados-neopreno-y-trampantojos-paris-explora-los-limites-de-la-elegancia.html). Dior added fine chains to torn jeans and styled tailored coats with pink denim Bermudas. - Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Amiri allowed denim and suiting to merge within its relaxed clothing. - MMSCENE, 2026-06-30: [Studio Nicholson SS27 Refines the Menswear Uniform](https://www.malemodelscene.net/menswear/studio-nicholson-ss27/). Studio Nicholson introduced a curved unisex jean made from Japanese denim. - FashionUnited, 2026-07-01: [PFW: Designers focused on “ease, quality and longevity”](https://fashionunited.com/news/fashion/pfw-designers-focused-on-ease-quality-and-longevity/2026070173259). The buyer report identifies softened, washed denim as a commercially relevant Paris menswear direction. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - 1199: 21 - Dior Men: 18 - Junya Watanabe: 15 - 54 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/paris/denim) - [SS26](https://tfashion.ai/runway/ss26/menswear/paris/denim) ## Worn with - Jeans (apparel): 75% of the trend's looks - Jacket (apparel): 16% of the trend's looks - Nordic Blue (color): 21% of the trend's looks - Midnight Blue (color): 15% of the trend's looks - Abstract (pattern): 3% of the trend's looks - Striped (pattern): 2% of the trend's looks ## Runway looks 11 of 321 looks. Every look is in T-Fashion. - Egonlab look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/egonlab/ready_to_wear_menswear/photos/0005-9e6c43c9.jpg?format=auto&width=640 - Junya Watanabe look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/junya-watanabe/ready_to_wear_menswear/photos/0031-d7f8f9ed.jpg?format=auto&width=640 - Undercover look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/undercover/ready_to_wear_womenswear/photos/0023-14b3754a.jpg?format=auto&width=640 - Sacai look 14, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sacai/ready_to_wear_menswear/photos/0014-eb5a8465.jpg?format=auto&width=640 - Acne Studios look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/acne-studios/ready_to_wear_menswear/photos/0016-aed7d2b1.jpg?format=auto&width=640 - Wooyoungmi look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/wooyoungmi/ready_to_wear_menswear/photos/0043-43bc6c32.jpg?format=auto&width=640 - Lad look 10, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lad/ready_to_wear_menswear/photos/0010-d353d1a4.jpg?format=auto&width=640 - Louis Vuitton look 17, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/louis-vuitton/ready_to_wear_menswear/photos/0017-e9e6aa76.jpg?format=auto&width=640 - Willy Chavarria look 44, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/willy-chavarria/ready_to_wear_menswear/photos/0044-9267fa12.jpg?format=auto&width=640 - Kenzo look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0033-fade9705.jpg?format=auto&width=640 - Auralee look 13, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/auralee/ready_to_wear_menswear/photos/0013-444377ef.jpg?format=auto&width=640 ## FAQ **How popular was denim at the Paris Men's Fashion Week SS27 menswear shows?** Denim appeared in 321 looks from 57 designers. That is 14.8% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows. **Is denim a trend for spring 2027?** Rising on the runways. Its share of looks is 14.8%, up from 12.5% in SS26. **Which designers showed the most denim for SS27?** 1199 (21 looks), Dior Men (18 looks) and Junya Watanabe (15 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Satin](https://tfashion.ai/runway/ss27/menswear/paris/satin): 13.4% of looks - [Leather](https://tfashion.ai/runway/ss27/menswear/paris/leather): 11.3% of looks - [Fine Gauge](https://tfashion.ai/runway/ss27/menswear/paris/fine-gauge) - [Rib Knit](https://tfashion.ai/runway/ss27/menswear/paris/rib-knit) - [French Terry](https://tfashion.ai/runway/ss27/menswear/paris/french-terry) - [Sweater Knit](https://tfashion.ai/runway/ss27/menswear/paris/sweater-knit) - [Jersey](https://tfashion.ai/runway/ss27/menswear/paris/jersey): 12.8% of looks - [Parachute](https://tfashion.ai/runway/ss27/menswear/paris/parachute) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).