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Colors, Milan Men's Fashion Week SS27 menswear

Sand appeared in 8.5% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 10.5% in SS26. 35 designers showed it across 114 looks.

Share of looks
8.5%
Change vs SS26
−2.0 pts
10.5% → 8.5%
Looks
114
of 1,334
Designers
35
of 39

Number 7 of 22colors by share of looks. Also measured in all cities (6.5%), Paris (6.5%). Other seasons: FW26, SS26 (10.8%).

Updated October 7, 2026

Prada, SS27 menswear, Sand, look 15

12-0908 TCX, #D6CBBA

Act No.1, SS27 menswear, Sand, look 1

Looks

11 of 114 looks, across designers.

  • Durazzi, look 27
  • Msgm, look 5
  • Venerdì Pomeriggio, look 18
  • Paul Smith, look 7
  • Bottega Veneta, look 41
  • Antonio Marras, look 12
  • Dušan, look 1
  • Ralph Lauren, look 7

+103 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Sand came up in 2 articles from Numéro Netherlands. In the data it was in 8.5% of looks, down from 10.5% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Numéro Netherlands · Jun 21, 2026 · Season review

    MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3

    Tod's and Saul Nash both included sandy shades.

  2. Numéro Netherlands · Jun 20, 2026 · Season review

    MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2

    Paul Smith used sandy tones for summer suits.

Designers

Looks with sand, by designer.

  1. 1 Giorgio Armani 15
  2. 2 Dolce & Gabbana 11
  3. 3 Ralph Lauren 9

32 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.7%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 7 Sand 8.5%

Worn with

Share of the 114 looks with sand that also had each detail.

Garments

  • Jacket 35%
  • Pants 27%

Fabrics

Patterns

Everything worn with sand

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.7% of looks · +9.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

Numbers in T-Fashion

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Sand in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 114 looks, filterable by designer, city and color
Top 3 designers All 35 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was sand at the Milan Men's Fashion Week SS27 menswear shows?
Sand appeared in 114 looks from 35 designers. That is 8.5% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is sand a trend for spring 2027?
Fading on the runways. Its share of looks is 8.5%, down from 10.5% in SS26.
Which designers showed the most sand for SS27?
Giorgio Armani (15 looks), Dolce & Gabbana (11 looks) and Ralph Lauren (9 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.