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Fabrics, Milan Men's Fashion Week SS27 menswear

Chino appeared in 8.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 17.5% in SS26. 26 designers showed the trend across 115 looks.

Share of looks
8.6%
Change vs SS26
−8.9 pts
17.5% → 8.6%
Looks
115
of 1,334
Designers
26
of 39

Number 7 of 14fabrics by share of looks. Also measured in all cities (5.9%), Paris (5.7%). Other seasons: FW26, SS26 (17.6%).

Updated October 7, 2026

Giorgio Armani, SS27 menswear, Chino, look 137
Tod's, SS27 menswear, Chino, look 12
Paul Smith, SS27 menswear, Chino, look 7

Looks

11 of 115 looks, across designers.

  • Thom Browne, look 35
  • Dolce & Gabbana, look 65
  • Setchu, look 2
  • Brunello Cucinelli, look 12
  • Ralph Lauren, look 6
  • Etro, look 4
  • Antonio Marras, look 45
  • Pronounce, look 4

+104 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Chino came up in 2 articles from Monocle and nss magazine. In the data it was in 8.6% of looks, down from 17.5% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Monocle · Season review

    Best in show: The top 10 collections from Milan Fashion Week

    Gucci styled rugby stripes with white chinos.

  2. nss magazine · Sep 28, 2026 · Show review

    Per la collezione SS27, Loro Piana ha guardato alla vita reale

    Loro Piana paired chinos with softly constructed blazers.

Designers

Looks with chino, by designer.

  1. 1 Ralph Lauren 18
  2. 2 Dolce & Gabbana 17
  3. 3 Giorgio Armani 17

23 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among fabrics. The tick marks SS26.

All 14
  1. 1 Twill 59.2%
  2. 2 Poplin 23.2%
  3. 3 Denim 13.7%
  1. 7 Chino 8.6%

Worn with

Share of the 115 looks with chino that also had each detail.

Colors

Garments

  • Pants 64%
  • Shorts 22%

Everything worn with chino

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Venerdì Pomeriggio, SS27 menswear, Denim, look 11

Denim

13.7% of looks · +5.9 pts

Key fabrics
Dolce & Gabbana, SS27 menswear, Rib Knit, look 58

Rib Knit

Numbers in T-Fashion

Key fabrics
Msgm, SS27 menswear, Satin, look 35

Satin

Numbers in T-Fashion

Key fabrics
Tod's, SS27 menswear, Leather, look 7

Leather

11.1% of looks · +1.2 pts

Key fabrics
Im Men, SS27 menswear, Sheer, look 19

Sheer

Numbers in T-Fashion

Key fabrics

Chino in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 115 looks, filterable by designer, city and color
Top 3 designers All 26 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chino at the Milan Men's Fashion Week SS27 menswear shows?
Chino appeared in 115 looks from 26 designers. That is 8.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is chino a trend for spring 2027?
Fading on the runways. Its share of looks is 8.6%, down from 17.5% in SS26.
Which designers showed the most chino for SS27?
Ralph Lauren (18 looks), Dolce & Gabbana (17 looks) and Giorgio Armani (17 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.