Letters & numbers appeared in 1.9% of looks at the SS27 menswear shows, up from under 1% in SS26. 54 designers showed the trend across 97 looks.
- Share of looks
- 1.9%
- Change vs SS26
- +1.6 pts
- 0.3% → 1.9%
- Looks
- 97
- of 5,169
- Designers
- 54
- of 177
Number 7 of 12patterns by share of looks. Also measured in Paris (2.1%).
Updated October 7, 2026
Looks
11 of 97 looks, across designers.
-
Tommy Hilfiger, look 40 -
Gmbh, look 29 -
Jw Anderson, look 17 -
Agro Studio, look 5 -
Labrum London, look 4 -
Libertine, look 54 -
Louis Vuitton, look 74 -
Maison Margiela, look 15
+86 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Letters & numbers came up in 7 articles from Dazed, 10 Magazine, FashionUnited and 3 more. In the data it was in 1.9% of looks, up from under 1% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Dazed · Jun 30, 2026 · Season review
Men are so back! The boys made their mark on the SS27 catwalksAMI Paris used a Paris tourist slogan; Junya Watanabe placed oversized Kappa logos along sleeves.
10 Magazine · Jun 29, 2026 · Season review
Everything Happening At Paris Men’s SS27Rei Kawakubo collaged text graphics with multiple colors on shirts, tops, and shorts.
FashionUnited · Jul 2, 2026 · Trend report
Between heatwave and restraint: Menswear trends from ParisAMI Paris and Doublet adapted tourist slogan tops with messages celebrating the city and the fashion event.
FashionUnited · Jul 2, 2026 · Trend report
Between heatwave and restraint: Menswear trends from ParisAmi Paris and Doublet used affection-themed slogan T-shirts referencing Paris, fashion week and Puma.
El País · Jun 25, 2026 · Season review
Trajes, bordados, neopreno y trampantojos: París explora los límites de la eleganciaLouis Vuitton developed its monogram across printed cycling and neoprene garments.
Numéro Netherlands · Season review
PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1Louis Vuitton used its monogram on full wetsuits.
Designers
Looks with letters & numbers, by designer.
- 1 Comme Des Garçons Homme Plus 9
- 2 Jw Anderson 6
- 3 Tommy Hilfiger 6
51 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Worn with
Share of the 97 looks with letters & numbers that also had each detail.
Everything worn with letters & numbers
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 2.3%11 looks
- 2 Paris 2.1%46 looks
- 3 London 2.1%9 looks
- 4 Milan 1.3%17 looks
Letters & Numbers in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 97 looks, filterable by designer, city and color |
| Top 3 designers | All 54 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was letters & numbers at the SS27 menswear shows?
- Letters & numbers appeared in 97 looks from 54 designers. That is 1.9% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is letters & numbers a trend for spring 2027?
- Rising on the runways. Its share of looks is 1.9%, up from under 1% in SS26.
- Which designers showed the most letters & numbers for SS27?
- Comme Des Garçons Homme Plus (9 looks), Jw Anderson (6 looks) and Tommy Hilfiger (6 looks).
- Which fashion week showed the most letters & numbers?
- New York, where 2.3% of looks carried it (11 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.