Skip to content
Menu

Patterns, Paris Men's Fashion Week SS27 menswear

Letters & numbers appeared in 2.1% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from under 1% in SS26. 23 designers showed the trend across 46 looks.

Share of looks
2.1%
Change vs SS26
+1.8 pts
0.3% → 2.1%
Looks
46
of 2,168
Designers
23
of 69

Number 7 of 9patterns by share of looks. Also measured in all cities (1.9%).

Updated October 7, 2026

Jw Anderson, SS27 menswear, Letters & Numbers, look 40
Études Studio, SS27 menswear, Letters & Numbers, look 7
Undercover, SS27 menswear, Letters & Numbers, look 33

Looks

11 of 46 looks, across designers.

  • Louis Vuitton, look 74
  • Maison Margiela, look 15
  • Wooyoungmi, look 12
  • Maison Mihara Yasuhiro, look 16
  • Comme Des Garçons Homme Plus, look 38
  • Lad, look 1
  • Lacoste, look 35
  • Celine, look 18

+35 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Letters & numbers came up in 6 articles from Dazed, 10 Magazine, FashionUnited and 3 more. In the data it was in 2.1% of looks, up from under 1% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Dazed · Jun 30, 2026 · Season review

    Men are so back! The boys made their mark on the SS27 catwalks

    Junya Watanabe used prominent logos on its decorated tracksuits.

  2. 10 Magazine · Season review

    Everything Happening At Paris Men’s SS27

    Sacai put Soul II Soul imagery on tees and sweats; Comme des Garçons Homme Plus collaged text across colorful pieces.

  3. FashionUnited · Jul 2, 2026 · Trend report

    Between heatwave and restraint: Menswear trends from Paris

    Ami Paris and Doublet used affection-themed slogan T-shirts referencing Paris, fashion week and Puma.

  4. El País · Jun 25, 2026 · Season review

    Trajes, bordados, neopreno y trampantojos: París explora los límites de la elegancia

    Louis Vuitton developed its monogram across printed cycling and neoprene garments.

  5. Numéro Netherlands · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1

    Louis Vuitton used its monogram on full wetsuits.

  6. Esquire Singapore · Jun 29, 2026 · Show review

    Esquire Examines: Hermès SS27 Menswear

    Hermès cut repeated H shapes into leather clothing.

Designers

Looks with letters & numbers, by designer.

  1. 1 Comme Des Garçons Homme Plus 9
  2. 2 Jw Anderson 6
  3. 3 Doublet 4

20 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among patterns. The tick marks SS26.

All 9
  1. 1 Striped 19.1%
  2. 2 Checked 8.3%
  3. 3 Abstract 4.7%
  1. 7 Letters & Numbers 2.1%

Worn with

Share of the 46 looks with letters & numbers that also had each detail.

Colors

Garments

  • T-Shirts 48%
  • Sweatshirt 13%

Fabrics

Everything worn with letters & numbers

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Letters & Numbers in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 46 looks, filterable by designer, city and color
Top 3 designers All 23 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

How popular was letters & numbers at the Paris Men's Fashion Week SS27 menswear shows?
Letters & numbers appeared in 46 looks from 23 designers. That is 2.1% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is letters & numbers a trend for spring 2027?
Rising on the runways. Its share of looks is 2.1%, up from under 1% in SS26.
Which designers showed the most letters & numbers for SS27?
Comme Des Garçons Homme Plus (9 looks), Jw Anderson (6 looks) and Doublet (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.