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Patterns, SS27 menswear

Graphic appeared in 2.6% of looks at the SS27 menswear shows, down from 4.4% in SS26. 59 designers showed the trend across 132 looks.

Share of looks
2.6%
Change vs SS26
−1.8 pts
4.4% → 2.6%
Looks
132
of 5,169
Designers
59
of 177

Number 5 of 12patterns by share of looks. Also measured in Paris (2.4%), Milan. Other seasons: FW26 (4.5%), SS26 (4.6%).

Updated October 7, 2026

Hermès, SS27 menswear, Graphic, look 28
Shinyakozuka, SS27 menswear, Graphic, look 4
Moschino, SS27 menswear, Graphic, look 19

Looks

11 of 132 looks, across designers.

  • Thom Browne, look 3
  • Philipp Plein, look 3
  • Undercover, look 20
  • Chopova Lowena, look 34
  • Msgm, look 9
  • Kimoui, look 6
  • Zaldy, look 15
  • Agnes B, look 9

+121 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Graphic came up in 10 articles from Dazed, 10 Magazine, Man About Town and 5 more. In the data it was in 2.6% of looks, down from 4.4% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Dazed · Jun 30, 2026 · Season review

    Men are so back! The boys made their mark on the SS27 catwalks

    Undercover transferred Michaël Borremans artwork onto bomber jackets and cardigans.

  2. 10 Magazine · Jun 29, 2026 · Season review

    Everything Happening At Paris Men’s SS27

    Sacai incorporated Soul II Soul archive imagery and the group emblem into tops.

  3. Man About Town · Sep 22, 2026 · Season review

    The Very Best Menswear At London Fashion Week

    McQueen used skull designs; Labrum London converted Sierra Leonean passports into garment graphics.

  4. FashionUnited · Jul 2, 2026 · Trend report

    Between heatwave and restraint: Menswear trends from Paris

    Ami Paris and Doublet reworked the familiar heart-based tourist T-shirt.

  5. Numéro Netherlands · Jun 26, 2026 · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2

    Acne Studios drew a tie illusion on a T-shirt, while Egonlab also printed tie effects.

  6. Numéro Netherlands · Jun 22, 2026 · Season review

    MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4

    Shinyakozuka incorporated photographic prints with a faded appearance.

Designers

Looks with graphic, by designer.

  1. 1 Undercover 12
  2. 2 Ralph Lauren 9
  3. 3 Philipp Plein 8

56 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among patterns. The tick marks SS26.

All 12
  1. 1 Striped 18.5%
  2. 2 Checked 8.8%
  3. 3 Abstract 4.3%
  1. 5 Graphic 2.6%

Worn with

Share of the 132 looks with graphic that also had each detail.

Colors

Garments

  • T-Shirts 41%
  • Shirts 11%

Fabrics

Everything worn with graphic

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 London 5.3%23 looks
  2. 2 Milan 2.5%33 looks
  3. 3 Paris 2.4%52 looks
  4. 4 New York 2.1%10 looks

Graphic in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 132 looks, filterable by designer, city and color
Top 3 designers All 59 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was graphic at the SS27 menswear shows?
Graphic appeared in 132 looks from 59 designers. That is 2.6% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is graphic a trend for spring 2027?
Fading on the runways. Its share of looks is 2.6%, down from 4.4% in SS26.
Which designers showed the most graphic for SS27?
Undercover (12 looks), Ralph Lauren (9 looks) and Philipp Plein (8 looks).
Which fashion week showed the most graphic?
London, where 5.3% of looks carried it (23 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.