# Graphic Menswear Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/graphic
Data refreshed: October 7, 2026

Graphic appeared in 2.6% of looks at the SS27 menswear shows, down from 4.4% in SS26. 59 designers showed the trend across 132 looks.

## Numbers

- Share of looks: 2.6%
- Share in SS26: 4.4%
- Change: −1.8 pts (fading)
- Looks: 132
- Designers: 59
- Rank: #5 of 12 key patterns by share of looks

## In the press

Graphic came up in 10 articles from Dazed, 10 Magazine, Man About Town and 5 more. In the data it was in 2.6% of looks, down from 4.4% in SS26.

- Dazed, 2026-06-30: [Men are so back! The boys made their mark on the SS27 catwalks](https://www.dazeddigital.com/fashion/article/70563/1/paris-fashion-week-mens-ss27-givenchy-thom-browne-saul-nash-round-up). Undercover transferred Michaël Borremans artwork onto bomber jackets and cardigans.
- 10 Magazine, 2026-06-29: [Everything Happening At Paris Men’s SS27](https://10magazine.com/everything-happening-at-paris-mens-ss27/). Sacai incorporated Soul II Soul archive imagery and the group emblem into tops.
- Man About Town, 2026-09-22: [The Very Best Menswear At London Fashion Week](https://manabouttown.tv/fashion/the-very-best-menswear-at-london-fashion-week). McQueen used skull designs; Labrum London converted Sierra Leonean passports into garment graphics.
- FashionUnited, 2026-07-02: [Between heatwave and restraint: Menswear trends from Paris](https://fashionunited.ca/news/fashion/between-heatwave-and-restraint-menswear-trends-from-paris/2026070245723). Ami Paris and Doublet reworked the familiar heart-based tourist T-shirt.
- Numéro Netherlands, 2026-06-26: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-2). Acne Studios drew a tie illusion on a T-shirt, while Egonlab also printed tie effects.
- Numéro Netherlands, 2026-06-22: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-springsummer-2027-day-4). Shinyakozuka incorporated photographic prints with a faded appearance.
- Essential Homme, 2026-07-02: [Vous êtes Un Alien Sans Le Savoir, Kolor L'affirme Pour Le Printemps 2027](https://essentialhomme.fr/kolor-printemps-2027-trouble-les-codes/). Kolor used printed artwork by Yang Bo on selected clothes.
- Esquire Singapore, 2026-06-29: [Esquire Examines: Hermès SS27 Menswear](https://esquiresg.com/hermes-spring-summer-2027-menswear-esquire-examines/). Hermès reproduced its Della Cavalleria scarf design through perforations in a purple leather coat.
- Behind the Blinds: [AGNÈS B. SS27](https://www.behindtheblinds.be/btb-show-report/agnes-b-ss27). Agnès B. used printed seaside landscapes across shirts with different sleeve lengths.
- Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Dries Van Noten used images of skies and reflections on silk pants, shirts and outerwear.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Undercover: 12
- Ralph Lauren: 9
- Philipp Plein: 8
- 56 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/menswear/graphic): 4.5% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/graphic): 4.6% of looks

## By fashion week

- Paris: 2.4% of looks (52 looks)
- Milan: 2.5% of looks (33 looks)
- New York: 2.1% of looks (10 looks)
- London: 5.3% of looks (23 looks)

## Worn with

- T-Shirts (apparel): 41% of the trend's looks
- Shirts (apparel): 11% of the trend's looks
- Black (color): 33% of the trend's looks
- White (color): 33% of the trend's looks
- Jersey (fabric): 40% of the trend's looks
- Twill (fabric): 11% of the trend's looks

## Runway looks

11 of 132 looks. Every look is in T-Fashion.

- Hermès look 28, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0028-aa1e6f3d.jpg?format=auto&width=640
- Shinyakozuka look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0004-dbbadd16.jpg?format=auto&width=640
- Moschino look 19, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/moschino/ready_to_wear_womenswear/photos/0019-cee1c541.jpg?format=auto&width=640
- Thom Browne look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/thom-browne/ready_to_wear_menswear/photos/0003-d52071c7.jpg?format=auto&width=640
- Philipp Plein look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_menswear/photos/0003-a1caf6aa.jpg?format=auto&width=640
- Undercover look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/undercover/ready_to_wear_menswear/photos/0020-f67176f8.jpg?format=auto&width=640
- Chopova Lowena look 34, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/chopova-lowena/ready_to_wear_womenswear/photos/0034-ae9dba19.jpg?format=auto&width=640
- Msgm look 9, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_womenswear/photos/0009-0055f8c9.jpg?format=auto&width=640
- Kimoui look 6, Seoul: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/seoul/kimoui/ready_to_wear_menswear/photos/0006-eb8f0d9c.jpg?format=auto&width=640
- Zaldy look 15, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/zaldy/ready_to_wear_menswear/photos/0015-5aae4e67.jpg?format=auto&width=640
- Agnes B look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0009-c154add7.jpg?format=auto&width=640

## FAQ

**How popular was graphic at the SS27 menswear shows?**

Graphic appeared in 132 looks from 59 designers. That is 2.6% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is graphic a trend for spring 2027?**

Fading on the runways. Its share of looks is 2.6%, down from 4.4% in SS26.

**Which designers showed the most graphic for SS27?**

Undercover (12 looks), Ralph Lauren (9 looks) and Philipp Plein (8 looks).

**Which fashion week showed the most graphic?**

London, where 5.3% of looks carried it (23 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Letters & Numbers](https://tfashion.ai/runway/ss27/menswear/letters-and-numbers): 1.9% of looks
- [Ombre](https://tfashion.ai/runway/ss27/menswear/ombre): 1.2% of looks
- [Striped](https://tfashion.ai/runway/ss27/menswear/striped): 18.5% of looks
- [Checked](https://tfashion.ai/runway/ss27/menswear/checked): 8.8% of looks
- [Animal](https://tfashion.ai/runway/ss27/menswear/animal)
- [Floral](https://tfashion.ai/runway/ss27/menswear/floral)
- [Geometric](https://tfashion.ai/runway/ss27/menswear/geometric): 2.2% of looks
- [Conversational](https://tfashion.ai/runway/ss27/menswear/conversational)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).