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Themes, London Fashion Week SS27 womenswear

Glam is one of the 25 themes T-Fashion measured at the London Fashion Week SS27 womenswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks
Change vs SS26
Looks
Designers

One of 25themes measured. Its rank, share of looks and change are in T-Fashion. Also measured in all cities (11.8%), Paris, New York (17.0%), Milan (14.4%).

Updated October 7, 2026

Mowalola, SS27 womenswear, Glam, look 16
Selasi, SS27 womenswear, Glam, look 15
Richard Quinn, SS27 womenswear, Glam, look 44

Looks

11 looks, across designers.

  • Erdem, look 26
  • Di Petsa, look 20
  • Jason Wu Collection, look 19
  • Oscar Ouyang, look 22
  • Alessandra Rich, look 19
  • Joseph, look 22
  • Simone Rocha, look 43
  • Toga, look 30

Every look

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Glam came up in 34 articles from WWD, Vogue, Who What Wear and 10 more. How its share of looks moved is in T-Fashion.

Summaries are written by T-Fashion. Read each article at the source.

  1. WWD · Sep 22, 2026 · Season review

    Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week

    Erdem and Simone Rocha brought decorated lingerie into outfits with tailoring and knitwear.

  2. Vogue · Sep 22, 2026 · Show review

    Rory William Docherty Spring 2027 Ready-to-Wear Collection

    Rory William Docherty covered a metallic mesh jacket with individually sewn ties and added shimmer to linen.

  3. WWD · Sep 21, 2026 · Show review

    McQueen Spring 2027: Past Present

    McQueen decorated gowns with metallic leaves and paired silky dresses with substantial jewelled harnesses.

  4. Vogue · Sep 20, 2026 · Show review

    Erdem Spring 2027 Ready-to-Wear Collection

    Erdem referenced aerialist Barbette through sparkling underwear and ostrich feather decoration.

  5. Who What Wear · Sep 28, 2026 · Trend report

    The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027

    Erdem combined feathered robes with sparkling embroidery, while fringe added elegance across London collections.

  6. Coveteur · Sep 23, 2026 · Trend report

    Trend Report: The London Fashion Week Runways Were Steeped In Sex Appeal

    Mowalola went fully glam with lurex underwear and bra tops.

Designers and cities

Who showed Glam, and where.

The designers and fashion weeks behind Glam

Each with their looks, in T-Fashion.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Avant-Garde 44.2%
  2. 2 Sculptural 24.1%
  3. 3 Minimalist 17.6%

The full ranking of 25 themes

This preview shows the top three.

Glam in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks Every look, filterable by designer, city and color
Photos and press Share of looks, change, rank, designers and cities
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

Is Glam a trend for spring 2027?
T-Fashion measured Glam among the 25 themes at the London Fashion Week SS27 womenswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.