# Glam Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/glam Data refreshed: October 7, 2026 Glam is one of the 25 themes T-Fashion measured at the London Fashion Week SS27 womenswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion. Share of looks, change against SS26, rank, designers and cities for this trend are in T-Fashion: [get access](https://tfashion.ai/book-demo). ## In the press Glam came up in 34 articles from WWD, Vogue, Who What Wear and 10 more. How its share of looks moved is in T-Fashion. - WWD, 2026-09-22: [Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week](https://wwd.com/fashion-news/fashion-features/erdem-simone-rocha-steve-o-smith-buyers-spring-2027-london-1239251521/). Erdem and Simone Rocha brought decorated lingerie into outfits with tailoring and knitwear. - Vogue, 2026-09-22: [Rory William Docherty Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/rory-william-docherty). Rory William Docherty covered a metallic mesh jacket with individually sewn ties and added shimmer to linen. - WWD, 2026-09-21: [McQueen Spring 2027: Past Present](https://wwd.com/runway/spring-2027/london/alexander-mcqueen/review/). McQueen decorated gowns with metallic leaves and paired silky dresses with substantial jewelled harnesses. - Vogue, 2026-09-20: [Erdem Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/erdem). Erdem referenced aerialist Barbette through sparkling underwear and ostrich feather decoration. - Who What Wear, 2026-09-28: [The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027](https://www.whowhatwear.com/fashion/runway/london-fashion-week-trends-spring-summer-2027). Erdem combined feathered robes with sparkling embroidery, while fringe added elegance across London collections. - Coveteur, 2026-09-23: [Trend Report: The London Fashion Week Runways Were Steeped In Sex Appeal](https://coveteur.com/london-fashion-week-trends-ss27). Mowalola went fully glam with lurex underwear and bra tops. - Fashionista, 2026-09-23: [The 8 Coolest Trends From London Fashion Week Spring 2027](https://fashionista.com/2026/09/london-fashion-week-spring-2027-trends). Di Petsa gave chokers a glamorous treatment, while designers updated organza with metallic effects. - The Zoe Report, 2026-09-22: [Romance Ruled The London Fashion Week Spring/Summer 2027 Runways](https://www.thezoereport.com/fashion/london-fashion-week-spring-summer-2027-trends). Fringe and feathers added glamour at Ahluwalia and Toga, and Richard Quinn layered feathery fringe in tiers on an embellished dress. - Elle, 2026-09-22: [London Fashion Week’s Biggest Trends Are Made for Dressing Up After Dark](https://www.elle.com/runway/a73821365/london-fashion-week-spring-summer-2027-trends/). Burberry paired technical outerwear with sequinned clothing for evening occasions. - Glamour UK, 2026-09-22: [The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumn](https://www.glamourmagazine.co.uk/article/london-fashion-week-ss27-trends). Burberry expanded its surface decoration with beading, floral embroidery and dimensional badges. - Who What Wear, 2026-09-22: [Daniel Lee Explores The “Intentional Imperfection” of Great British Dressing At Burberry SS27](https://www.whowhatwear.com/fashion/runway/burberry-spring-summer-27-review). Burberry added sequinned slips to its relaxed wardrobe. - AnOther, 2026-09-21: [Grandiose and Brutal, Seán McGirr Brings McQueen Back to London](https://www.anothermag.com/fashion-beauty/17489/sean-mcgirr-mcqueen-review-spring-summer-2027-london-fashion-week). McQueen decorated expansive evening gowns with silver embroidery and applied bright flashes of colour. - Forbes, 2026-09-24: [London Fashion Week Spring/Summer 2027: Key Trends To Know](https://www.forbes.com/sites/laiafarrangraves/2026/09/24/london-fashion-week-springsummer-2027-key-trends-to-know/). Richard Quinn's show was described as an exercise in glamour and occasion dressing. - Hello! Fashion, 2026-09-22: [From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/924762/london-fashion-week-ss27-trend-report/). Erdem turned up the glamour, pairing classic florals with sparkling embellishment and rich jewel tones. - The Standard, 2026-09-21: [London Fashion Week SS27: Five major moments, from M&S to McQueen](https://www.standard.co.uk/shopping/esbest/fashion/london-fashion-week-2026-b1297756.html). M&S showed sequinned evening dresses, while McQueen combined theatrical tailoring with corsetry and harnesses. - New Wave Magazine, 2026-09-21: [MOWALOLA SS27- THE HUNGER](https://www.newwavemagazine.com/single-post/mowalola-ss27-the-hunger). Mowalola developed damaged glamour through Nigerian beadwork and a gown assembled from broken plastic plates. - WWD, 2026-09-21: [Alessandra Rich Spring 2027: Art Becomes Her](https://wwd.com/runway/spring-2027/london/alessandra-rich/review/). Alessandra Rich balanced garden-party daywear with composed evening looks, including feathered velvet. - Vogue, 2026-09-20: [McQueen Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alexander-mcqueen). McQueen scattered metallic leaves across tailoring and gowns, adding a dress made from embroidered metal skulls. - WWD, 2026-09-20: [Erdem Spring 2027: Androgyny to the Fore](https://wwd.com/runway/spring-2027/london/erdem/review/). Erdem combined sparkling underwear, feathered coats and embellished transparent dresses. - WWD, 2026-09-20: [Toga Spring 2026: Breathing in Summer Air](https://wwd.com/runway/spring-2027/london/toga/review/). Toga set sparkling diamond accessories against a black sweater-and-trouser outfit. - Vogue, 2026-09-19: [Richard Quinn Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/richard-quinn). The designer described a 1980s-style hyper-glamour; gowns carried embroidery and ostrich trims. - Vogue, 2026-09-19: [Toga Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/toga). Toga added crystal martini-glass brooches, shiny Lurex and decorative roses to party clothes. - Vogue, 2026-09-19: [Knwls Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/charlotte-knowles). KNWLS paired liquid satin, decorative lace and exposed lingerie for a dishevelled evening mood. - Vogue, 2026-09-19: [Patrick McDowell Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/patrick-mcdowell). Patrick McDowell embroidered Pandora jewellery onto jackets and a black evening gown. - WWD, 2026-09-19: [Fashion East Spring 2027: Trying Out Ideas](https://wwd.com/runway/spring-2027/london/fashion-east/review/). Fashion East included sequinned trousers by Jacek Gleba and pearl-covered polo shirting by Goyagoma. - WWD, 2026-09-19: [Patrick McDowell Spring 2027: Daytime Cinema](https://wwd.com/runway/spring-2027/london/patrick-mcdowell/review/). Patrick McDowell densely embroidered three looks with jewellery from Pandora. - Vogue, 2026-09-18: [Sharon Wauchob Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sharon-wauchob). Sharon Wauchob decorated delicate net tops with hand-applied beads and inserted sequins into pleated satin trousers. - Vogue, 2026-09-18: [Mowalola Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mowalola). Sequin gowns and red-carpet sirens gave the show a glamorous, club-night energy. - Vogue, 2026-09-18: [Petra Fagerström Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/petra-fagerstrom). Petra Fagerström included sequinned dresses alongside lace-edged lingerie and fitted jackets. - Vogue, 2026-09-18: [Oscar Ouyang Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/oscar-ouyang). Oscar Ouyang pinned antique silver jewellery onto reworked formal clothing. - WWD, 2026-09-18: [Susan Fang Spring 2027: A Floating World](https://wwd.com/runway/spring-2027/london/susan-fang/review/). Susan Fang revisited an early qipao idea through long decorative beaded strands. - WWD, 2026-09-18: [Mithridate Spring 2027: Princess Diana Meets Princess Julia](https://wwd.com/runway/spring-2027/london/mithridate/review/). Mithridate channelled flamboyant New Romantic club dressing through feathers, fringe ties and dramatic hats. - Vogue, 2026-09-17: [Mark Fast Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mark-fast). Mark Fast threaded beads through rows of stretch knitting to create heavier decorative surfaces. - Vogue, 2026-09-17: [Mithridate Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mithridate). Mithridate channelled New Romantic nightlife through decorative military braid, beaded tartan and feathered dress shapes. Summaries are written by T-Fashion. Read each article at the source. ## Runway looks 11 runway looks. Every look is in T-Fashion. - Mowalola look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0016-a0914df0.jpg?format=auto&width=640 - Selasi look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/selasi/ready_to_wear_womenswear/photos/0015-822650b4.jpg?format=auto&width=640 - Richard Quinn look 44, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/richard-quinn/ready_to_wear_womenswear/photos/0044-47c9d8a9.jpg?format=auto&width=640 - Erdem look 26, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/erdem/ready_to_wear_womenswear/photos/0026-fb762180.jpg?format=auto&width=640 - Di Petsa look 20, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/di-petsa/ready_to_wear_womenswear/photos/0020-9c01107c.jpg?format=auto&width=640 - Jason Wu Collection look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/jason-wu-collection/ready_to_wear_womenswear/photos/0019-9fd7c535.jpg?format=auto&width=640 - Oscar Ouyang look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/oscar-ouyang/ready_to_wear/photos/0022-1c767a18.jpg?format=auto&width=640 - Alessandra Rich look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/alessandra-rich/ready_to_wear_womenswear/photos/0019-420f04d0.jpg?format=auto&width=640 - Joseph look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/joseph/ready_to_wear_womenswear/photos/0022-bad981d4.jpg?format=auto&width=640 - Simone Rocha look 43, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/simone-rocha/ready_to_wear_womenswear/photos/0043-f0ae889f.jpg?format=auto&width=640 - Toga look 30, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/toga/ready_to_wear_womenswear/photos/0030-63972c0f.jpg?format=auto&width=640 ## FAQ **Is Glam a trend for spring 2027?** T-Fashion measured Glam among the 25 themes at the London Fashion Week SS27 womenswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion. **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Quiet Luxury](https://tfashion.ai/runway/ss27/london/quiet-luxury): 5.5% of looks - [Minimalist](https://tfashion.ai/runway/ss27/london/minimalist): 17.6% of looks - [Balletcore](https://tfashion.ai/runway/ss27/london/balletcore): 4.1% of looks - [90s Retro](https://tfashion.ai/runway/ss27/london/90s-retro) - [Cottagecore](https://tfashion.ai/runway/ss27/london/cottagecore) - [Sculptural](https://tfashion.ai/runway/ss27/london/sculptural): 24.1% of looks - [Androgynous](https://tfashion.ai/runway/ss27/london/androgynous): 9.4% of looks - [20s Retro](https://tfashion.ai/runway/ss27/london/20s-retro) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).