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Colors, Paris Fashion Week SS27 womenswear

Chocolate appeared in 6.2% of looks at the Paris Fashion Week SS27 womenswear shows, down from 9.2% in SS26. 60 designers showed it across 209 looks.

Share of looks
6.2%
Change vs SS26
−3.0 pts
9.2% → 6.2%
Looks
209
of 3,346
Designers
60
of 90

Number 4 of 42colors by share of looks. Also measured in all cities (5.7%), New York (5.4%), Milan (6.9%), London (5.2%). Other seasons: FW26 (22.3%), SS26 (12.1%).

Updated October 7, 2026

Stella Mccartney, SS27 womenswear, Chocolate, look 41

19-1214 TCX, #5C3E35

Hermès, SS27 womenswear, Chocolate, look 20

Looks

11 of 209 looks, across designers.

  • Feng Chen Wang, look 6
  • Zimmermann, look 47
  • Alaïa, look 24
  • Johanna Ortiz, look 12
  • Officine Générale, look 2
  • Victoria Beckham, look 44
  • Julie Kegels, look 31
  • Studio Nicholson, look 19

+198 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Chocolate came up in 2 articles from Vogue and Numéro Netherlands. In the data it was in 6.2% of looks, down from 9.2% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Jun 25, 2026 · Show review

    Lemaire Spring 2027 Ready-to-Wear Collection

    Lemaire moved into deeper brown tones and included a sculpted brown dress.

  2. Numéro Netherlands · Oct 1, 2026 · Show review

    PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 3

    Stella McCartney used chocolate brown for draped jersey dresses.

Designers

Looks with chocolate, by designer.

  1. 1 Miu Miu 24
  2. 2 Hermès 11
  3. 3 Acne Studios 8

57 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 42
  1. 1 Black 38.2%
  2. 2 White 23.5%
  3. 3 Sand 6.9%
  1. 4 Chocolate 6.2%

Worn with

Share of the 209 looks with chocolate that also had each detail.

Garments

  • Jacket 27%
  • Skirts 20%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris womenswear trends

All 203
Akris, SS27 womenswear, Black, look 30

Black

38.2% of looks · +3.8 pts

Key colors
Gauchere, SS27 womenswear, White, look 16

White

23.5% of looks · +2.7 pts

Key colors
Chloé, SS27 womenswear, Butter Yellow, look 35

Butter Yellow

Numbers in T-Fashion

Key colors
Loewe, SS27 womenswear, Lemon, look 50

Lemon

Numbers in T-Fashion

Key colors
Lanvin, SS27 womenswear, Ecru, look 31

Ecru

3.7% of looks · +1.2 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 209 looks, filterable by designer, city and color
Top 3 designers All 60 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Paris Fashion Week SS27 womenswear shows?
Chocolate appeared in 209 looks from 60 designers. That is 6.2% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.
Is chocolate a trend for spring 2027?
Fading on the runways. Its share of looks is 6.2%, down from 9.2% in SS26.
Which designers showed the most chocolate for SS27?
Miu Miu (24 looks), Hermès (11 looks) and Acne Studios (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.