# Chocolate Color Trend, Spring 2027 · Paris Fashion Week

Source: https://tfashion.ai/runway/ss27/paris/chocolate
Data refreshed: October 7, 2026

Chocolate appeared in 6.2% of looks at the Paris Fashion Week SS27 womenswear shows, down from 9.2% in SS26. 60 designers showed it across 209 looks.

## Numbers

- Share of looks: 6.2%
- Share in SS26: 9.2%
- Change: −3.0 pts (fading)
- Looks: 209
- Designers: 60
- Rank: #4 of 42 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## In the press

Chocolate came up in 2 articles from Vogue and Numéro Netherlands. In the data it was in 6.2% of looks, down from 9.2% in SS26.

- Vogue, 2026-06-25: [Lemaire Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/christophe-lemaire). Lemaire moved into deeper brown tones and included a sculpted brown dress.
- Numéro Netherlands, 2026-10-01: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-3). Stella McCartney used chocolate brown for draped jersey dresses.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Miu Miu: 24
- Hermès: 11
- Acne Studios: 8
- 57 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/paris/chocolate): 22.3% of looks
- [SS26](https://tfashion.ai/runway/ss26/paris/chocolate): 12.1% of looks

## Worn with

- Jacket (apparel): 27% of the trend's looks
- Skirts (apparel): 20% of the trend's looks
- Checked (pattern): 11% of the trend's looks
- Striped (pattern): 10% of the trend's looks
- Twill (fabric): 22% of the trend's looks
- Leather (fabric): 21% of the trend's looks

## Runway looks

11 of 209 looks. Every look is in T-Fashion.

- Stella Mccartney look 41, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/stella-mccartney/ready_to_wear_womenswear/photos/0041-0e48f3fe.jpg?format=auto&width=640
- Hermès look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_womenswear/photos/0020-fead0d98.jpg?format=auto&width=640
- Balenciaga look 44, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/balenciaga/ready_to_wear_womenswear/photos/0044-cac48316.jpg?format=auto&width=640
- Feng Chen Wang look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/feng-chen-wang/ready_to_wear_menswear/photos/0006-a121fe93.jpg?format=auto&width=640
- Zimmermann look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/zimmermann/ready_to_wear_womenswear/photos/0047-cbc81fcc.jpg?format=auto&width=640
- Alaïa look 24, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/alaia/ready_to_wear_womenswear/photos/0024-aa6543eb.jpg?format=auto&width=640
- Johanna Ortiz look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/johanna-ortiz/ready_to_wear_womenswear/photos/0012-4275e057.jpg?format=auto&width=640
- Officine Générale look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0002-12e11d36.jpg?format=auto&width=640
- Victoria Beckham look 44, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/victoria-beckham/ready_to_wear_womenswear/photos/0044-6021537b.jpg?format=auto&width=640
- Julie Kegels look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/julie-kegels/ready_to_wear_womenswear/photos/0031-8f9caef0.jpg?format=auto&width=640
- Studio Nicholson look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/studio-nicholson/ready_to_wear_menswear/photos/0019-a3e69796.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the Paris Fashion Week SS27 womenswear shows?**

Chocolate appeared in 209 looks from 60 designers. That is 6.2% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.

**Is chocolate a trend for spring 2027?**

Fading on the runways. Its share of looks is 6.2%, down from 9.2% in SS26.

**Which designers showed the most chocolate for SS27?**

Miu Miu (24 looks), Hermès (11 looks) and Acne Studios (8 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Black](https://tfashion.ai/runway/ss27/paris/black): 38.2% of looks
- [White](https://tfashion.ai/runway/ss27/paris/white): 23.5% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/paris/butter-yellow)
- [Lemon](https://tfashion.ai/runway/ss27/paris/lemon)
- [Ecru](https://tfashion.ai/runway/ss27/paris/ecru): 3.7% of looks
- [Sand](https://tfashion.ai/runway/ss27/paris/sand): 6.9% of looks
- [Scarlet](https://tfashion.ai/runway/ss27/paris/scarlet): 4.6% of looks
- [Caramel](https://tfashion.ai/runway/ss27/paris/caramel)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).