Preppy appeared in 10.9% of looks at the SS27 menswear shows, up from 5.5% in SS26. 99 designers showed it across 565 looks.
- Share of looks
- 10.9%
- Change vs SS26
- +5.4 pts
- 5.5% → 10.9%
- Looks
- 565
- of 5,169
- Designers
- 99
- of 177
Number 7 of 44themes by share of looks. Also measured in Paris, Milan (13.8%), London (14.2%), New York (18.2%).
Updated October 7, 2026
Looks
11 of 565 looks, across designers.
-
Thom Browne, look 37 -
Officine Générale, look 30 -
Tommy Hilfiger, look 64 -
Dior Men, look 49 -
Giorgio Armani, look 116 -
Valentino, look 53 -
Ralph Lauren, look 62 -
Auralee, look 21
+554 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Preppy came up in 14 articles from Dazed, 10 Magazine, Monocle and 9 more. In the data it was in 10.9% of looks, up from 5.5% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Dazed · Jun 30, 2026 · Season review
Men are so back! The boys made their mark on the SS27 catwalksAMI Paris mixed collegiate styling with tracksuits and embellished basketball shorts.
10 Magazine · Jun 29, 2026 · Season review
Everything Happening At Paris Men’s SS27Sacai combined collegiate and military references while changing conventional menswear tailoring.
Monocle · Jun 23, 2026 · Season review
The 10 best spring/summer 2027 collections at Milan Fashion Week Men’sRalph Lauren emphasized collegiate jackets, polos and argyle sweaters.
Man About Town · Sep 28, 2026 · Season review
The Good And Great Menswear At Milan Fashion Week SS27Gucci layered rugby shirts under denim jackets and used white jeans within a deliberately casual collegiate look.
BRICKS · Sep 24, 2026 · Season review
London Fashion Week Recap: Drop waists, undone dressing, and a whole lot of Gossip GirlMithridate revisited schoolboy dressing through shorts, socks and tailoring.
FashionUnited · Jul 25, 2026 · Trend report
SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and moreThom Browne and Ralph Lauren led a colorful collegiate direction also developed by Louis Vuitton, Sacai, and others.
Designers
Looks with Preppy, by designer.
- 1 Thom Browne 52
- 2 Tommy Hilfiger 37
- 3 Ralph Lauren 34
96 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Avant-Garde 28.5%
- 2 Minimalist 23.8%
- 3 Androgynous 21.0%
- 7 Preppy 10.9%
Worn with
Share of the 565 looks with Preppy that also had each detail.
Everything worn with Preppy
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 18.2%88 looks
- 2 London 14.2%62 looks
- 3 Milan 13.8%184 looks
- 4 Paris 9.7%211 looks
Preppy in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 565 looks, filterable by designer, city and color |
| Top 3 designers | All 99 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Preppy at the SS27 menswear shows?
- Preppy appeared in 565 looks from 99 designers. That is 10.9% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is Preppy a trend for spring 2027?
- Rising on the runways. Its share of looks is 10.9%, up from 5.5% in SS26.
- Which designers showed the most Preppy for SS27?
- Thom Browne (52 looks), Tommy Hilfiger (37 looks) and Ralph Lauren (34 looks).
- Which fashion week showed the most Preppy?
- New York, where 18.2% of looks carried it (88 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.