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Themes, New York Fashion Week SS27 menswear

Preppy appeared in 18.2% of looks at the New York Fashion Week SS27 menswear shows, up from 3.8% in SS26. 13 designers showed it across 88 looks.

Share of looks
18.2%
Change vs SS26
+14.4 pts
3.8% → 18.2%
Looks
88
of 484
Designers
13
of 18

Number 4 of 10themes by share of looks. Also measured in all cities (10.9%), Paris, Milan (13.8%), London (14.2%).

Updated October 7, 2026

Tommy Hilfiger, SS27 menswear, Preppy, look 60
Libertine, SS27 menswear, Preppy, look 39
Rag & Bone, SS27 menswear, Preppy, look 18

Looks

11 of 88 looks, across designers.

  • Romeo Hunte, look 8
  • Eckhaus Latta, look 45
  • Public School, look 3
  • Theory, look 9
  • Tanner Fletcher, look 5
  • Lii, look 7
  • Thom Browne, look 45
  • Advisry, look 31

+77 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Preppy came up in 2 articles from MMSCENE and Goldfoil Magazine. In the data it was in 18.2% of looks, up from 3.8% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. MMSCENE · Sep 11, 2026 · Show review

    Tommy Hilfiger Brings Spring 2027 to The Plaza Hotel

    Tommy Hilfiger refreshed collegiate clothes through Oxford shirts, tartan jackets and chino shorts.

  2. Goldfoil Magazine · Jul 3, 2026 · Show review

    Theory Men’s Spring 2027

    Theory added color variation through technical seersucker popovers within a preppy wardrobe.

Designers

Looks with Preppy, by designer.

  1. 1 Tommy Hilfiger 37
  2. 2 Tanner Fletcher 16
  3. 3 Romeo Hunte 10

10 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 10
  1. 1 Avant-Garde 34.9%
  2. 2 Androgynous 29.8%
  3. 3 Minimalist 22.3%
  1. 4 Preppy 18.2%

Worn with

Share of the 88 looks with Preppy that also had each detail.

Colors

Garments

  • Shirts 57%
  • Shorts 48%

Themes

Everything worn with Preppy

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Preppy in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 88 looks, filterable by designer, city and color
Top 3 designers All 13 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Preppy at the New York Fashion Week SS27 menswear shows?
Preppy appeared in 88 looks from 13 designers. That is 18.2% of all looks T-Fashion analyzed for the New York Fashion Week SS27 menswear shows.
Is Preppy a trend for spring 2027?
Rising on the runways. Its share of looks is 18.2%, up from 3.8% in SS26.
Which designers showed the most Preppy for SS27?
Tommy Hilfiger (37 looks), Tanner Fletcher (16 looks) and Romeo Hunte (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.