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Colors, London Fashion Week SS27 womenswear

Sand appeared in 4.7% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (5.1%). 32 designers showed it across 68 looks.

Share of looks
4.7%
Change vs SS26
−0.4 pts
5.1% → 4.7%
Looks
68
of 1,450
Designers
32
of 52

Number 5 of 20colors by share of looks. Also measured in all cities (5.7%), Paris (6.9%), New York (3.7%), Milan (8.5%). Other seasons: FW26 (5.0%), SS26 (5.7%).

Updated October 7, 2026

Bora Aksu, SS27 womenswear, Sand, look 5

12-0908 TCX, #D6CBBA

Ashley Williams, SS27 womenswear, Sand, look 13

Looks

11 of 68 looks, across designers.

  • Selasi, look 4
  • Knwls, look 14
  • Roksanda, look 9
  • Burberry, look 7
  • Simone Rocha, look 5
  • Dagmar, look 2
  • Susan Fang, look 19
  • Talia Byre, look 21

+57 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Sand came up in 8 articles from Vogue, WWD and British Vogue. In the data it was in 4.7% of looks, about the same as SS26 (5.1%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 22, 2026 · Show review

    Rory William Docherty Spring 2027 Ready-to-Wear Collection

    Rory William Docherty used a warm beige linen shot with Lurex to suggest sand sparkling in the sun.

  2. WWD · Sep 20, 2026 · Show review

    Mulberry Spring 2027: Back in the Game

    Mulberry used taupe alongside cream and brown for leather dresses and skirts.

  3. Vogue · Sep 20, 2026 · Show review

    Edeline Lee Spring 2027 Ready-to-Wear Collection

    Beige ran through Edeline Lee, on pancake and bell tutus and on a practice sweater.

  4. WWD · Sep 20, 2026 · Show review

    Roksanda Spring 2027: Showing the Ropes

    Roksanda's take on the safari jacket came in beige, with black patch pockets.

  5. British Vogue · Sep 22, 2026 · Season review

    6 Indie British Brands Whose LFW Shows Were Essential Viewing

    Selasi used pale beige and sandy neutrals alongside crisp white.

  6. Vogue · Sep 20, 2026 · Show review

    Johanna Parv Spring 2027 Ready-to-Wear Collection

    Sandy tones recalled parched city parks.

Designers

Looks with sand, by designer.

  1. 1 Chopova Lowena 6
  2. 2 Rory William Docherty 5
  3. 3 Burberry 5

29 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 20
  1. 1 Black 33.0%
  2. 2 White 30.3%
  3. 3 Chocolate 5.2%
  1. 5 Sand 4.7%

Worn with

Share of the 68 looks with sand that also had each detail.

Garments

  • Dress 31%
  • Jacket 16%

Fabrics

Patterns

Everything worn with sand

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Sand in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 68 looks, filterable by designer, city and color
Top 3 designers All 32 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was sand at the London Fashion Week SS27 womenswear shows?
Sand appeared in 68 looks from 32 designers. That is 4.7% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is sand a trend for spring 2027?
Steady on the runways. Its share of looks is 4.7%, about the same as SS26 (5.1%).
Which designers showed the most sand for SS27?
Chopova Lowena (6 looks), Rory William Docherty (5 looks) and Burberry (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.